• Why You Should Invite Guest Contributors to Your Blog

    I have been running BusinessInfoGuide.com since 2004 and until just a couple of years ago, I was the sole creator Why you should invite guest bloggers to your siteof content on the site. Talk about a lot of responsibility, especially when your goal is to create a content portal. Making the decision to invite guest contributors to the site has helped in a myriad of ways. Here’s how it could help you too.

    1. Improve Google Ranking – When you’re the only one writing content for your blog or website, it can limit your traffic growth. Google likes sites with fresh content so the more often you update your site, the better for improving your site’s overall ranking in search. Unless updating your blog is your top priority and your full-time job, ask for help. Adding content more frequently will bring great results from search traffic.

    2. Expand Perspectives – You have opinions in your own right, but why not share the opinions of others? Look at how the Huffington Post has grown thanks to a tremendous pool of bloggers. Different perspectives make it more interesting for readers.

    3. Guest Bloggers Will Promote – As guest bloggers contribute, they will share links with their networks, thus expanding the reach of your site to new potential readers.

    4. Build Loyalty – Guest bloggers can also become loyal fans of your site and ongoing contributors, making your job easier and creating even more fans who help spread the word about your site.

    5. Maintain Your Voice – You can still be the main voice on the site. On this site, my blog gets the headline billing, but all contributors get featured on the home page too. It’s a win-win situation for all, and has helped the site grow rapidly since inviting guest bloggers to participate.

    For BusinessInfoGuide.com, we accept guest articles and written interviews with entrepreneurs and authors of business-related books. Find out how to contribute guest blog posts here.

    To find guest bloggers for your site, start by reaching out to peers, clients, and friends and inviting them to contribute. It’s also wise to add submission guidelines with a form on your website to make it easy for others to participate. And be sure to share your call for guest bloggers on your social media networks, in your newsletter, and other places where you can reach a potential audience who may want to contribute.

    Filed Under: Online Marketing by SC


    About the Author: Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media marketing services, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for authors. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. Subscribe to Stephanie Chandler's blog feed here.

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    1. So far I’ve been very reluctant to invite guest bloggers – though the points you make certainly make a case for giving it a try. Last year I hosted a blog carnival and was overwhelmed with the number of submissions – most were (to be somewhat crude) crap. In the end I managed to pull together half a dozen acceptable entries – 2 from the same blogger. I guess the thought of having to field stuff like that on a regular basis is what’s keeping me from opening the doors.

      • Hi Marquita, I use a submission form on the blog and though we do get some that don’t qualify, we get a larger percentage of posts that do qualify. Blog carnivals attract a different crowd, I think, and you’ll be promoting your need for guest blog posts to your networks so I think you’ll find you’ll get better results. GOOD LUCK!

    2. Spot on, Stephanie. Great post! I particularly like the point about expanding perspectives, and it’s something I’ve been very keen to do on my own blog. Unlike Marquita, I haven’t been overwhelmed by this because my blog is very niche. That’s allowed me to maintain control over the quality without becoming bogged down by the management of posts.

      Feeding into this, I also feel that guest posts from colleagues, and other professionals in my industry, give added value to my blog and, therefore, to those who read it. I deliberately choose guests who I respect professionally and who I know will bring a legitimate and valuable voice to the table.

      Having a submission form on the blog is an excellent idea and one that I plan to explore!

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