• Quick and Easy Social Media Cheat Sheet

    Social Media Cheat SheetRecently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own use:

    Blog:

    • Write compelling, prescriptive titles: how-to, 10 ways to…
    • Update at least 2x per week
    • Include photos and tag them with keywords
    • Incorporate keywords into title
    • Share all new posts across social networks

    LinkedIn:

    • Import contacts frequently
    • Participate in groups
    • Accept new contacts
    • Use advanced search
    • Load up your profile with keyword-rich content
    • Ask for endorsements—and give them
    • Update your status with blog posts, news, promotions


    Twitter:

    • Tweet often: blog posts, news, other people’s content, tips
    • Repeat your tweets
    • Use hashtags liberally
    • Follow the people you want following you
    • Focus on your niche and serve your audience


    Facebook:

    • Mix up posts: text, photos, questions, news
    • Cross promote on your other social networks
    • Consider paid ads and sponsored posts
    • Pay attention to what works and repeat

    Google+

    • Set up Google Authorship
    • Add people to your circles
    • Share great content often
    • Be engaged to improve response
    • Consider Google Hangouts

    Pinterest:

    • Pin photos from your blog
    • Create keyword-rich boards
    • Search and pin other people’s content
    • Have fun creating other types of boards

     

    Filed Under: Internet MarketingOnline Marketing by SCSocial Media

    Tags:

    About the Author: Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media marketing services, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for authors. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. Subscribe to Stephanie Chandler's blog feed here.

    RSSComments (2)

    Leave a Reply | Trackback URL

    Comments Rule! 5 Reasons to Leave a Comment on This Post

    1. We link your name to your website which may improve your site ranking with Google.
    2. Because we include your web link, other readers may click through and visit your site.
    3. Contribute to the conversation. Did this help you? Do you have something to add? Share with our readers!
    4. It's good karma! You just might get more comments on your blog as a result, not to mention visibility with other readers.
    5. We pay attention to comments and appreciate users who take the time to contribute!
    1. I read this article on open forum and knew the content was quick, concise, and accurate. We need fantastic and do-able ‘lists’ to make conquering the day an adventure we can control.
      Best regards,
      Nick

    Leave a Reply




    If you want a picture to show with your comment, go get a Gravatar.


    9 + = 10

    Related Articles

    how to get corporate sponsors

    How to Get Corporate Sponsors

    The real key is finding companies that want to reach the same audience as you, and then offer them options for working together. For example, if you’re a fitness expert, you can pursue relationships with companies that manufacture fitness equipment and diet products, or offer related services. If you’re an expert in productivity, you can […]

    event planning guidelines

    Event Planning Guidelines

    1. Write Sales Copy – Who do you want to attend and what are the benefits to them? Write your sales copy, complete with attendee benefits. Don’t bother with cheesy testimonials from people you know. If you’ve held similar events in the past, you can include testimonials from actual attendees. Manufactured testimonials from your online […]

    Converting Site Visitors into Buyers

    Converting Site Visitors into Buyers

    Once you have your website up and running and a shopping cart system in place, the next step is to make sure your website does its job.  Here are some tips to get your sales cranking: Make it easy for visitors to find your products and services. Easy site navigation is important, so make sure […]

    Facebook Likes about EdgeRank and Organic Reach on Pages

    The Lies Facebook Tells its Small Business Users and What You Can Do About it

    Facebook recently posted an article entitled “Organic Reach on Facebook: Your Questions Answered,” and it made my blood boil. (Disclaimer: I rarely ever write negative articles about companies or products. I believe in the old adage: If you can’t say something nice, don’t say anything at all. But I feel strongly that this issue warrants […]

    Promote your event

    Promoting Your Event

    If you want people to attend your event, you need to invite them—and then remind them repeatedly. You should begin promoting well in advance—ideally at least 60 days ahead of time (though 30 days can work if you’re aggressive with promotion). Of course, you still have to ask for the sale, and providing some incentive […]