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Become a Local Celebrity/Authority in Your Field – By establishing yourself as an expert, word of mouth will spread like a brush fire. You will become the go-to person for your subject area. Whether you are an expert mechanic, chef, consultant, bookseller, pet specialist, whatever! Become an authority by being seen often in the media. Use the tips provided in the “Media” section of this document to get started.

Offer Your Product or Service as a Free Give Away – For example, if you own a restaurant, you could have your local Holiday Inn give away dinner gift certificates for $10 to hotel guests during check-in. If you own a car wash, you could have the local car dealerships give away a certificate for a free wash with all car purchases. Think about businesses that are complimentary to yours and offer a promotion that is easy for them to implement and that will benefit their customers.

Record Audio CDs – It can be relatively inexpensive to record a CD using your computer with a recordable disk drive. You can put together and audio presentation that your prospects can listen to in their cars. Assemble a display and give them away. You can also place them in the same types of venues where you distribute fliers.

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