Website Content

	Does your website content need a makeover?
	Are you clearly getting your message across?
	Do you need to increase your content?
	Is your content maximized for search engines?

Your website is a powerful tool for communicating with customers. If your message isn't clear, you could be losing business.

Stephanie understands messaging and can help you define and tailor your message to your audience. She can write powerful sales copy in an easy-to-read format that will appeal to your customers.

Professional website copy is critical. Studies show that website visitors have extremely short attention spans. You have a matter of seconds to get their attention! If your copy isn't clear, doesn't have proper headings or has grammatical errors, your customers will likely go elsewhere. With such fierce competition on the internet, your can't afford to neglect your website content.

Your content should also educate your website visitors. No matter what products or services you offer, you have an opportunity to educate your customers about your offerings and empower them to make the decision to do business with you. Consider how much you're learning by reading this website!

Content Drives Website Traffic

There are several ways your website content can boost your rankings with the search engines and increase website traffic:

	Keywords are a critical factor in increasing your rankings with search engines. We can start by identifying the keywords that your customers use to find you and then infuse those words into your website content. Combined with your keyword meta-tags, your ranking with the search engines will improve naturally.
	Content is king on the internet. The more content your site contains, the more chances you have for users to find you.
	Articles are a great way to increase content while adding value for your website visitors. If you want your customers to return to your site over and over again, give them more information. Providing your visitors with industry-related content and resources transforms your website into a trusted source of information. The more value they find, the more likely they are to get out their wallets and invest in your products and services.

Get Website Content Now!

Whether your website needs some touch-up work, a complete makeover or increased content, Stephanie Chandler can help. Contact Stephanie Today!



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Search Engine Optimization Tips

There are entire books written on the subject of search engine optimization, also commonly known as SEO. SEO is what you do to improve your rankings with the search engines. So when someone searches for “Free Kittens,” the search engine lists the results based on a variety of factors for each website that contains the search term.

Keywords

Keywords are extremely important in attracting visitors to your site. If you sell pottery, but have no or little mention of the word pottery on your site, it will be more difficult for visitors to find you.

Links

One of the criteria the search engines use to rank website pages is to look at how many other links are pointing to your pages. More importantly, they look at how many links from high-traffic websites are pointing to your pages.

Site Updates

Believe it or not, you can actually be penalized by the search engines if you make changes to every page on your website all at once. It’s perfectly fine to update several pages at a time. In fact, new content draws the attention of the search engine “crawlers.” But some engines will penalize sites that update all of their pages at once.