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Information Products
One of the fastest growing trends in the business community is the proliferation of information products including:
These products
can generate passive income for many years or can be
used as incentives for new and existing customers.
Stephanie can help you build a lucrative information
product strategy including product d
Stephanie is a recognized expert in the field of information product creation and even wrote a book on the subject: From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products (John Wiley & Sons, December 2006).
In order to write the book, Stephanie studied and interviewed dozens of successful infopreneurs. She learned what strategies work and don't work, and how to use information products to earn income and improve business. She is also a successful infopreneur, selling products through her website for entrepreneurs: BusinessInfoGuide.com.
Become an Infopreneur: Make Money Selling Info Products By Stephanie Chandler
The term “Infopreneur” is a relatively new industry buzz word that is making waves because it opens doors for entrepreneurs to generate new streams of income. Simply put, an infopreneur sells information.
Information products are offered in a variety of formats including books, e-books, special reports, audio formats, videos, workbooks, tips booklets, and virtually any method in which you can deliver information. Whether you want to launch a new business or add new revenue streams to your existing business, opportunities abound for info product sales.
Benefits of Info Products Perhaps one of the greatest advantages of info products is that once they are created and the distribution process automated, they can sell round the clock with minimal effort. And it doesn’t end there. Many infopreneurs have discovered hidden benefits of selling their product creations.
For example, authors can treat their books like business cards, using them to open doors to new business opportunities. A book gives you more credibility and makes you more interesting to the media. With the right spin on your topic, media exposure could bring a windfall of new business. Just look at any author who has made it onto the Today Show or Oprah. Even an article in a local newspaper can prompt hundreds of readers to buy your book.
As you add more info products to your line, you spin a web of opportunity. Each product may appeal to each customer differently. Some may buy one product, others may buy another product, and ideally, most customers will return to purchase multiple products.
Giveaways are another fantastic use for info products. For example, you can reward new subscribers to your e-zine by giving away an e-book or special report. Or you could send your e-book to other business owners and allow them to distribute it for free, provided all of your contact information remains intact. This strategy will ultimately bring you new customers and that all important exposure to your audience.
Developing Product Ideas Everybody is an expert at something. If you run a successful business, that makes you an expert in your industry. You could also capitalize on your expertise with a hobby, sport, or other special skill. Here are some tips for discovering product ideas:
As you develop a plan to generate and sell your own info products, take notice of how others are doing it successfully. Purchase some products from business owners that you admire so you can evaluate the content. While you should never steal from your competition, it is certainly acceptable to emulate their success. Soon you could be generating income while you sleep.
Sample Information Products: Stephanie has created a variety of information products for her own website and has helped countless others develop their own information product strategies. The images below are a brief representation of the products Stephanie has created. Contact Stephanie to request product samples.
Get Information Products Now! If you need help developing your information product strategy or you want Stephanie to create products for you, now is the time to jump on this gravy train. Contact Stephanie Today!
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