Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
By Stephanie Chandler on Jan 04, 2012 with Comments 9
If you’re struggling with online visibility, you need this book!

Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler
Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself.
You will learn how to:
- Identify and connect with your target audience
- Turn up the traffic generation on your website
- Build an effective blog
- Get results with social media—in less than an hour per day
- Distribute content that demonstrates your authority in your field
- Create email marketing campaigns that build loyalty
- Handle your own PR and get media to come to you
- Add online revenue streams to your business
- Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing
Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you’ve gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals.
Own Your Niche is ideal for consultants, coaches, freelancers, health services professionals, financial advisers, attorneys, doctors, professional speakers, authors, and other service-based businesses.
Click Here to View the Table of Content for Own Your Niche (PDF)
Stephanie Chandler is the author of several books including LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products. Stephanie decided early on to avoid internet marketing tactics that didn’t pass her internal “gut test” and despite her refusal to comply with the masses, she has built several successful businesses, is a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, Wired magazine, BusinessWeek, and many others. She is currently a blogger for Forbes and can be reached via www.StephanieChandler.com, www.BusinessInfoGuide.com, www.AuthorityPublishing.com, or @bizauthor on Twitter.
Now Shipping!
Own Your Niche is now available for purchase! Order your copy today and we will immediately send you a downloadable PDF version of the book so you can begin reading right away. Your paperback will ship right away and usually arrives within a week.
In addition, I have assembled some of my favorite templates and resources to give away with book purchase. When you buy your copy of Own Your Niche, you will receive the following items via immediate download:
- Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business (Complete Ebook – PDF)
- Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business (Complete Ebook – PDF)
- Resources Chapter – A printable version of the final chapter from Own Your Niche, which includes over 200 of my favorite resources and links (PDF)
- Earnings Calculator – A handy chart that shows how much you need to earn by hour, day, week, or month to reach your income goals (PDF)
- 50 Reasons to Contact the Media – A list of press release ideas to help you manage your own PR (PDF)
- 50 Ways to Transform Content into Information Products – One of my most requested hand-outs (PDF)
- Product Order Form Templates – Two templates you can use to create printable order forms to sell your products (Word document)
- Twitter Schedule Templates – The templates I personally use to track the scheduling of my content on Twitter (PDF)
- Cash Flow Report Template – A formatted Excel Worksheet to help you estimate annual cash flow for your business (Excel)
Book Specifications: 6×9 trade paperback, 250 pages, $19.99, February 2012 release
Get ready to seize the power of online visibility for your business!
(Shipping in US only, please. Outside the US? Purchase the PDF-only option below.)
Want more copies of Own Your Niche? Quantity discounts will automatically apply when you update your cart:
Order 5 books, save $20
Order 10 books, save $50
Order 25 books, save $150

Want the PDF Only?
If you don’t need the paperback or you live outside of the U.S., we have included all the same bonus materials with the PDF version of Own Your Niche–all for just $9.99!

Prefer to Purchase From Amazon?
Send us an email with your receipt for purchase from Amazon, Barnes and Noble, or another other retailer and we’ll send you link to download the bonus items!
THANK YOU for your support! Writing this book has been a remarkable journey for me and I greatly appreciate the support I’ve received from so many of you. I also love to hear from readers so please send me an email to let me know how you liked the book! Oh, and reviews on Amazon are greatly appreciated! ; )
About the Author: Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business , LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products. She is also founder and CEO of http://AuthorityPublishing.com, a custom publisher specializing in nonfiction books, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is currently a blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com.
Comments (9)
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So pleased to read there is a book on this topic as there are so many marketers and “hypers” it gets hard to know what’s a best practice anymore.
Stephanie has been a great thought leader in how to build an authentic online presence and complement it with offline strategies that are based on “keeping it real.” Absolutely looking forward to reading this new book from her.
Andrew Rogerson recently posted..The importance of a Productivity plan for a business
Thanks so very much, Andrew!!
[...] a year working on my latest book, and am incredibly excited about its release in early February. Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promot… is more than just an internet marketing guide. It’s about building your audience, sharing [...]
I read Stephanie’s From Entrepreneur to Infopreneur, which set into motion some ideas on launching my copywriting business and producing a tips booklet that I can sell and use for marketing purposes. When she says Own Your Niche is a no-hype book on internet marketing you can believe it to be the case.
I greatly appreciate that, Neil!
[...] following information on how to research a niche market is an excerpt from the book: Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your [...]