From Entrepreneur to Infopreneur:
Make Money with Books, eBooks and
Information Products
By Stephanie Chandler
John Wiley & Sons Publishing, $19.95
December 2006
***NOW AVAILABLE!***
Quite simply, an infopreneur is someone who sells
information. Everyone is an expert at something and that
expertise can generate tremendous income opportunities
from information products.
Whether you want to add revenue streams to your existing
business or launch a new business as an infopreneur,
this book is loaded with resources and ideas to help you
create and sell information products.
You will learn how to:
ü
Become a recognized expert in your field.
ü
Publish books, either traditionally or
through self-publishing.
ü
Create e-books and special reports for
electronic download.
ü
Develop other information products
including audio and video programs, tips booklets,
workshops, teleseminars, and more.
ü
Maximize back of the room sales.
ü
Set-up an effective website.
ü
Implement tools to automate product sales
and delivery.
ü
Market info products online and offline.
Each chapter concludes with the profile of a successful
infopreneur, allowing readers to learn from real-world
experience. Don’t miss out on this chance to establish
expertise in your field and generate multiple streams of
passive income from information products!
About the Author
Stephanie Chandler is author of The Business Startup
Checklist and Planning Guide: Seize Your Entrepreneurial
Dreams! (Aventine Press, $15.95). She is also the founder of
BusinessInfoGuide.com, a directory of resources for
entrepreneurs, and the owner of Book Lovers Bookstore in
Sacramento, California. Chandler has published articles in
dozens of business magazines and is a frequent speaker
at business conferences and events.
PREVIEW THE TABLE OF CONTENTS:
Preface
Chapter 1 - Information Product Opportunities: Fire
Up Those Revenue Streams
Definition of an Infopreneur
Benefits of Information Products
Generate Information Product Ideas
Keys to Info Product Success
Strategies for Promoting Info Products
Infopreneur Profile: Joan Stewart, Founder of
PublicityHound.com
Chapter 2 - Celebrity Sells: Achieving Expert Status
The Anatomy of an Expert
Building an Expert Platform
Public Speaking
Publish Articles
Branding
Maximize Media Exposure
Publicists and Publicity
Infopreneur Profile: Dottie Walters, Author of Speak
and Grow Rich
Chapter 3 - Author Aspirations: Effective Writing for
Books
No Time to Write
If You Don’t Like to Write
Finding a Niche
Writing Good Copy
What’s in a Name?
Solicit Feedback
Infopreneur Profile: Joe Vitale, Author of The
Attractor Factor
Chapter 4 - Go Big: How to Get Published
Traditionally
Literary Agents
Finding an Agent
Contacting Publishers Directly
Sample Query Letter
Elements of a Book Proposal
Infopreneur Profile: Romanus Wolter, Author of Kick
Start Your Success
Chapter 5 - Do it Yourself: Self-Publishing
Demystified
Self Publishing Options
Self Publishing Pros and Cons
Print on Demand Pros and Cons
Lessons Learned from the Publishing Industry
Steps to Self Publishing
Inforpreneur Profile: Dan Poynter, Author of The
Self-Publishing Manual
Chapter 6 - Make Money While You Sleep: E-books and
Special Reports
Benefits of Electronic Publishing
Formatting and Delivery
E-Book Formats
E-Book Compilers
E-Book Layout
Selling E-Books on Amazon.com
Infopreneur Profile: C. Hope Clark, Founder of
www.fundsforwriters.com
Chapter 7 - Other Info Products: More Money in the
Bank
Teleseminars
Audio & Video Products
Seminars, Workshops, and Workbooks
Electronic Classes
Tips Booklets
Subscription Newsletters
Order Fulfillment
Infopreneur Profile: Tom Antion, Author of The
Ultimate Guide to Electronic Marketing for Small
Business
Chapter 8 - Your Website: Build it and They Will Come
Domain Search and Website Setup
Site Design Secrets
Shopping Carts and Credit Card Processing
Website Content
Search Engine Optimization
Tips for Maximizing Online Sales
Infopreneur Profile: Alyice Edrich, Founder of
TheDabblingMum.com
Chapter 9 - Online Marketing Techniques: Spanning the
Globe
Send a Newsletter/E-zine
Totally Terrific Tips Sheets
Online Classifieds
Strategic Alliances
Online Groups
Forums and Message Boards
Blogging for Dollars
Affiliate Programs
Testimonials
Infopreneur Profile: Paulette Ensign, founder of
TipsBooklets.com
Chapter 10 - Offline Marketing Techniques: Pounding
the Pavement
Write Op/Ed Articles
Public Speaking
Written Correspondence
Recognize Holidays
Promotions, Contests, and Giveaways
Distribute Flyers
Yellow Pages Advertising
Maximize Gift Certificates
Business Networking
Infopreneur Profile: Michelle Dunn, Author of Become
the Squeaky Wheel: A Credit and Collections Guide for
Everyone
Chapter 11 - Catch a Buzz: Book Marketing
Stage One: Before Your Book is Published
Getting Organized
Writer’s Groups and Organizations
Online Newsletters and Writer’s Resources
Obtain Testimonials
Stage Two: While Your Book is Being Published
Assemble a Media List
Solicit Excerpts
Early Book Reviews
Contact Bloggers
Print Marketing Materials
Stage Three: After Your Book Is Published
Press Releases
Media Pitch
Radio Promotion
Television Appearances
The Best Seller List
Book Signing Events
Book Reviews
Non-Bookstore Markets
Infopreneur Profile: Susan Harrow, Author of Sell
Yourself Without Selling Your Soul
Chapter 12 - Carpe Diem: Put Your Plans into Action
Information Product Plan Checklist
Infopreneur Profile: Shel Horwitz, Founder of
PrincipledProfits.com
Directory of Resources
ORDER YOUR COPY TODAY!
INFOPRENEUR ~ INFORMATION PRODUCTS ~ INFO PRODUCTS ~
E-BOOKS ~ PUBLISHING ~ BOOKS ~ SPECIAL REPORTS ~ HOW TO
~ MULTIPLE STREAMS OF INCOME
