• How to Own Your Niche: Narrow Your Focus to Win Clients

    My new book is due out in early February (Own Your Niche: Hype-Free how to choose a niche for your small businessInternet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business) and it’s about more than internet marketing. It’s also about figuring out how to stand out in your field—no matter how many others also do what you do.

    The process starts by defining your niche audience and a great example comes from the life coaching industry. There are a lot of wonderful life coaches out there, but the ones who do the best usually focus on a niche. Let’s say you want to hire a coach while you go on a journey to lose weight. Who are you most likely to hire: the general life coach who “works with everyone” or the life coach who specializes in weight loss?

    If you’re an executive with a major corporation and you want to hire a coach, are you more likely to choose the general life coach or the one who is experienced in working with executives?

    If you’re a baby boomer, are you going to hire the general life coach or the one who specifically works with baby boomers?

    You can apply similar examples to consultants, freelancers, doctors, attorneys, financial advisors, health service professionals, graphic designers, professional speakers, and virtually any other service-based business. Generalists may capture some business, but those with a focused niche can usually land more clients.

    You can find more examples of how to carve out a niche from the experts who have become media favorites. Rachel Ray is known for quick and easy meals. Paula Deen is known for down home cooking. Lisa Lillien (a.k.a. “Hungry Girl”) built her empire around a daily email list of healthy recipes, which turned into a website, a series of New York Times best-selling books, and ultimately a show on the Food Network.

    Choosing a niche allows you to stand out against your competition while helping your target customers connect with your services. It increases your chances of getting hired! And despite popular belief, claiming a niche doesn’t prevent you from working with clients outside of your chosen market; you still have the option to do so. But a niche forces you to focus your marketing efforts and your business processes to build a more profitable company.

    Want to learn more about how to Own Your Niche? Check out the book!

    Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler

    Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler

    Filed Under: Small Business


    About the Author: Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, a custom publisher of nonfiction books, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for trailblazers. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. The 2015 Nonfiction Writers Conferencereturns May 6-8, 2015! Reserve your seat at this virtual event now!

    RSSComments (2)

    Leave a Reply | Trackback URL

    Comments Rule! 5 Reasons to Leave a Comment on This Post

    1. We link your name to your website which may improve your site ranking with Google.
    2. Because we include your web link, other readers may click through and visit your site.
    3. Contribute to the conversation. Did this help you? Do you have something to add? Share with our readers!
    4. It's good karma! You just might get more comments on your blog as a result, not to mention visibility with other readers.
    5. We pay attention to comments and appreciate users who take the time to contribute!
    1. Susan OakesNo Gravatar says:

      I totally agree with this Stephanie. When someone brings up the issue of being a generalist versus a specialist I ask them if they have ever heard of a specialist having to discount prices. With increasing competition today I think small businesses must become specialists if they want a growing profitable business.

      You have probably covered this in your book, one thing businesses need to work out is if there is sufficient demand on a regular basis for their speciality.

    Leave a Reply

    If you want a picture to show with your comment, go get a Gravatar.

    + 7 = 12

    Related Articles


    How to Identify Your Niche Focus

    If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

    book concept

    How to Develop an Interesting Book Concept

    There are many ways to develop a compelling book that will capture the attention of your target audience and accomplish your goals. Here are some options to consider: Reveal details about your company history Share compelling customer case studies Tackle an important issue in your industry Provide methods for using your products and services effectively […]


    Incorporating Photos and Video on Your Website

    Photos and videos create visual appeal on your website. From before and after photos and video demonstrations to images of your facilities and staff, there are many ways you can showcase your business and add visual appeal to your website. Each photo or video that you add to your site not only enhances appeal for […]

    ecommerce implementation options

    E-Commerce Implementation Options

    Making your products or services available for sale online can quickly generate new revenue for many types of businesses. Even selling just a few items can have an impact on your bottom line. A couple of years ago, my father’s birthday was approaching and I decided to get him a gift certificate to his favorite […]

    community marketing methods

    Community Marketing Methods

    When aiming your marketing efforts at communities, the first consideration is your niche audience. You want to figure out where they spend their time, what their interests are, and where you can find them. Following are some places to begin your search. Online Communities  Since the advent of the internet, online communities have made it […]