• How to Own Your Niche: Narrow Your Focus to Win Clients

    My new book is due out in early February (Own Your Niche: Hype-Free how to choose a niche for your small businessInternet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business) and it’s about more than internet marketing. It’s also about figuring out how to stand out in your field—no matter how many others also do what you do.

    The process starts by defining your niche audience and a great example comes from the life coaching industry. There are a lot of wonderful life coaches out there, but the ones who do the best usually focus on a niche. Let’s say you want to hire a coach while you go on a journey to lose weight. Who are you most likely to hire: the general life coach who “works with everyone” or the life coach who specializes in weight loss?

    If you’re an executive with a major corporation and you want to hire a coach, are you more likely to choose the general life coach or the one who is experienced in working with executives?

    If you’re a baby boomer, are you going to hire the general life coach or the one who specifically works with baby boomers?

    You can apply similar examples to consultants, freelancers, doctors, attorneys, financial advisors, health service professionals, graphic designers, professional speakers, and virtually any other service-based business. Generalists may capture some business, but those with a focused niche can usually land more clients.

    You can find more examples of how to carve out a niche from the experts who have become media favorites. Rachel Ray is known for quick and easy meals. Paula Deen is known for down home cooking. Lisa Lillien (a.k.a. “Hungry Girl”) built her empire around a daily email list of healthy recipes, which turned into a website, a series of New York Times best-selling books, and ultimately a show on the Food Network.

    Choosing a niche allows you to stand out against your competition while helping your target customers connect with your services. It increases your chances of getting hired! And despite popular belief, claiming a niche doesn’t prevent you from working with clients outside of your chosen market; you still have the option to do so. But a niche forces you to focus your marketing efforts and your business processes to build a more profitable company.

    Want to learn more about how to Own Your Niche? Check out the book!

    Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler

    Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler

    Filed Under: Small Business


    About the Author: Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media marketing services, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for authors. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. Subscribe to Stephanie Chandler's blog feed here.

    RSSComments (2)

    Leave a Reply | Trackback URL

    Comments Rule! 5 Reasons to Leave a Comment on This Post

    1. We link your name to your website which may improve your site ranking with Google.
    2. Because we include your web link, other readers may click through and visit your site.
    3. Contribute to the conversation. Did this help you? Do you have something to add? Share with our readers!
    4. It's good karma! You just might get more comments on your blog as a result, not to mention visibility with other readers.
    5. We pay attention to comments and appreciate users who take the time to contribute!
    1. Susan OakesNo Gravatar says:

      I totally agree with this Stephanie. When someone brings up the issue of being a generalist versus a specialist I ask them if they have ever heard of a specialist having to discount prices. With increasing competition today I think small businesses must become specialists if they want a growing profitable business.

      You have probably covered this in your book, one thing businesses need to work out is if there is sufficient demand on a regular basis for their speciality.

    Leave a Reply

    If you want a picture to show with your comment, go get a Gravatar.

    7 + = 12

    Related Articles

    Why I’m Proud to Be a Woman-Owned Business

    Why I’m Proud to Be a Woman-Owned Business

    Thanks to Visa Business for sponsoring this post! When I was first asked to write about being a woman business owner, I hesitated for a moment. The truth is that it’s not a topic I think about very much unless I’m asked. Mostly I see myself as a hard-working entrepreneur, who happens to be female. […]

    IMAGE LICENSE: Creative Commons

    Google’s Authorship Program

    Google has a program known as authorship, which will display your name (byline) and photo in Google search results next to content that you write. This can be great for brand recognition! It’s relatively easy to set up authorship, and since it’s likely the steps will change, here’s a link to find Google’s process: https://plus.google.com/authorship. […]

    Article Marketing: Repurpose, Reuse, Recycle

    Article Marketing: Repurpose, Reuse, Recycle

    Make sure you reuse the articles that you submit to websites for publication. You can also submit articles to print publications. The major magazines at the checkout stands are difficult to break into and won’t accept reprints; however, there are dozens of smaller publications, trade association newsletters, and small city newspapers that will gladly accept […]

    5 Ways Credit Cards Can Help You Grow Your Business

    5 Ways Credit Cards Can Help You Grow Your Business

    (Big thanks to Visa Business for sponsoring this post!) You may not realize that credit cards can have a significant impact on the growth of your business. Following are the top five ways credit cards can help you build a thriving business. 1. Expense Tracking Using credit cards keeps my expenses in one easy-to-access location […]

    8 Facebook Engagement Tips

    8 Facebook Engagement Tips

    Post new content daily, though only if you have something interesting to share! Posting for the sake of posting won’t inspire your audience. Never forget your niche audience. Everything you do should speak to their needs, challenges, and desires. Be a resource. Share great content, whether your own or content from others. The point is […]