Finding Time to Blog (and Why it Might Not Be as Hard as You Think)
By Stephanie Chandler on Sep 27, 2011 with Comments 10
I often speak about the importance of blogging for your business because the 
benefits are huge. You can generate more traffic from Google, attract new customers, engage with readers, dazzle prospects, educate your audience about what you do, establish your authority in your field, get media attention, and much more. I firmly believe that blogging can be one of your most powerful marketing tools.
Yet, the suggestion to start a blog is often met with resistance: “Who has time for blogging?” I get it. Entrepreneurs are busy. We have businesses to run, dragons to slay, and fires to put out. Updating your blog can feel like just another time-consuming task in an already overwhelming schedule.
But what if you shifted your perspective?
I love the creative freedom that comes with blogging. I maintain two blogs, this one here for BusinessInfoGuide.com and one for my custom publishing business: Authority Publishing. While there is some effort involved in updating both blogs on a regular basis, the truth is that it never feels like work. I enjoy blogging and feel fortunate that I get to write every day!
Awhile back I met with a peer who lamented that she didn’t have time to update a blog. I suggested that she might actually enjoy it, and I saw a shift in her thinking. She agreed to give it a try. Last week I received an email from her with this note:
“I am blown away with the response. People have read it in England, Italy, Germany, the Netherlands, Estonia, France, Canada, Russia, Mexico and the US. It’s crazy. Anyway – I’m enjoying watching the stats and audience, and thank you for suggesting that it’s not an awful as I imagined.”
Try This: Commit to writing just two blog posts per week. Schedule the time in your calendar and make it happen! It may take a little time to find your groove, but eventually it will get easier. Share your posts via social media, and if you have an email marketing list, share them there too. Within a few months you should begin to see the rewards—increased site traffic, engagement from your audience, and ultimately more clients. And you might just find that it becomes an activity that you enjoy!
Filed Under: Internet Marketing • Online Marketing by SC
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Thanks for inspiring me!
My pleasure, Carol! How lucky are we that we GET to write posts for our blogs? I love it!
Stephanie,
I am a big fan of blogging too. I have created a number of them. I think businesses are just afraid to try it kind of like most are afraid to try social media. It is so unfamiliar to them that they are afraid they will screw it up. Not only that, but it is hard to convey the real benefit behind doing it.
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I think 2/week is too conservative. There is so much out there that can be either reposted or commented upon. 2/week is a good start, but it should not be an end goal.
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Two posts a week is plenty. One post a week is plenty. Here’s the catch: the post has to be interesting! I’ve had better luck writing fewer posts and promoting them with comments than writing more posts and letting them wait for search engines.
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[...] I still think my initial reasons are valid today. Having the freedom to craft things that I am passionate about, and maintaining a personal brand for whatever the future [...]
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THANK YOU! I am so put off with the idea of blogging. What if I build one and no one comes???? OKokok. I’m inspired.
Michelle
Michelle, It will take some time, but with a little effort, the traffic will come! Just be persistent and update regularly–at least two to three times each week. And don’t forget to cross-promote blog posts with social media, mailing lists, etc. Good luck!!
I absolutely agree with this article! As I always say to people, blogging should be about passion. The goal with a blog is to share what you like with your readers. The more you do it, the less time it actually takes. It really depends on what your goals are.
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