Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler

Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself.

You will learn how to:

• Identify and connect with your target audience
• Turn up the traffic generation on your website
• Build an effective blog
• Get results with social media—in less than an hour per day
• Distribute content that demonstrates your authority in your field
• Create email marketing campaigns that build loyalty
• Handle your own PR and get media to come to you
• Add online revenue streams to your business
• Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing

Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you’ve gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals.

Own Your Niche is ideal for consultants, coaches, freelancers, health services professionals, financial advisers, attorneys, doctors, professional speakers, authors, and other service-based businesses.

Click Here to View the Table of Content for Own Your Niche (PDF)

Stephanie Chandler is the author of several books including LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products. Stephanie decided early on to avoid internet marketing tactics that didn’t pass her internal “gut test” and despite her refusal to comply with the masses, she has built several successful businesses, is a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, Wired magazine, BusinessWeek, and many others. She is currently a blogger for Forbes and can be reached via www.StephanieChandler.com, www.BusinessInfoGuide.com, www.AuthorityPublishing.com, or @bizauthor on Twitter.

Now Shipping!

Own Your Niche is now available for purchase! Order your copy today and we will immediately send you a downloadable PDF version of the book so you can begin reading right away. Your paperback will ship right away and usually arrives within a week.

In addition, I have assembled some of my favorite templates and resources to give away with book purchase. When you buy your copy of Own Your Niche, you will receive the following items via immediate download:

• Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business (Complete Ebook – PDF)
  
• Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business (Complete Ebook – PDF)
• Resources Chapter – A printable version of the final chapter from Own Your Niche, which includes over 200 of my favorite resources and links (PDF)
• Earnings Calculator – A handy chart that shows how much you need to earn by hour, day, week, or month to reach your income goals (PDF)
• 50 Reasons to Contact the Media – A list of press release ideas to help you manage your own PR (PDF)
• 50 Ways to Transform Content into Information Products – One of my most requested hand-outs (PDF)
• Product Order Form Templates – Two templates you can use to create printable order forms to sell your products (Word document)
• Twitter Schedule Templates – The templates I personally use to track the scheduling of my content on Twitter (PDF)
• Cash Flow Report Template – A formatted Excel Worksheet to help you estimate annual cash flow for your business (Excel)

Book Specifications: 6×9 trade paperback, 250 pages, $19.99, February 2012 release

Get ready to seize the power of online visibility for your business!
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If you don’t need the paperback or you live outside of the U.S., we have included all the same bonus materials with the PDF version of Own Your Niche–all for just $9.99!

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Send us an email with your receipt for purchase from Amazon, Barnes and Noble, or another other retailer and we’ll send you link to download the bonus items!

THANK YOU for your support! Writing this book has been a remarkable journey for me and I greatly appreciate the support I’ve received from so many of you. I also love to hear from readers so please send me an email to let me know how you liked the book! Oh, and reviews on Amazon are greatly appreciated! ; )

I’m Stephanie Chandler, CEO of Authority Publishing. As an author of several books, one of my favorite promotion strategies is serving as a guest for internet radio shows. Unlike traditional radio where you might get five to eight minutes during morning rush hour when people are in their cars and not in a position to make a purchase or take notes, being a guest on internet radio shows has many advantages. Most internet radio shows:

• Feature guests for 15 minutes up to a full hour.
• Conduct interviews by phone. You can participate from anywhere—even in your pajamas!
• Promote guests to their online networks and social media outlets before AND after the show.
• Archive show recordings on their websites and/or on iTunes.
• Target a specific audience. For example, there are radio shows on parenting, running a small business, healthy living, technology, investing, personal growth, and career development. There are also shows with more narrow niches such as selling on eBay, mastering your Blackberry, freelance design, search engine optimization, numerology, and stress management, just to name a few.

Until now, the only media lists you could purchase were those that covered traditional radio. I spent months working with researchers to compile two primary lists of internet radio programs: Business and Lifestyle.

What’s Included in Our Internet Radio Show and Podcast Lists

• Over 400 internet radio programs and podcasts on each list. Many of these programs are archived on iTunes for additional guest exposure.
• Details for each program include a description of topics covered, name of show, host name, website link to program, and e-mail address for pitches. When available, additional information is also included such as phone number, fax, date show began airing, and additional notes. Note that our primary goal was to capture e-mail addresses for pitch submissions, though a small percentage of shows require submissions via a website link, which is included.
• Shows on our lists have been on the air for at least one year (to ensure a larger audience).
• Each list is neatly organized in an Excel spreadsheet.

Topics Included in Our Internet Radio Show and Podcast Lists

Business List – 460 Shows

Entrepreneurship, Business Start-up, Marketing, Buying/Selling a Business, Productivity, Finance, Management, Human Resources, Leadership, and a variety of related niche topics.

Lifestyle List – 499 Shows

Coaching, Empowerment, Relationships, Self-help, Health and Fitness, Nutrition, Diseases, Medical Conditions, Weight Loss, Exercise, Health Care, Women’s Issues, and a variety of related niche topics.

Here’s a Sample Preview of Our Internet Radio Show and Podcast List:

Download Our FREE Bonus Report:
How to Pitch Yourself as a Guest for Radio Interviews
By Stephanie Chandler

This 13-page report includes:

• The Benefits of Internet Radio Interviews
• Sample Radio Show Pitch
• Considerations When Sending Your Pitch
• How to Create Your Media Sheet and Sample Interview Questions
• Sample Media Sheet
• Tips for How to Be a Great Radio Show Guest
• Frequently Asked Questions

Download Our FREE Bonus Report: How to Pitch Yourself as a Guest for Internet Radio Interviews

Who Should Use These Lists

These lists are intended for you if you are an author, speaker, authority in your field, public relations professional, virtual assistant, marketing professional, PR or marketing firm, or anyone who wants to reach this powerful medium for promotion.

Purchase an Internet Radio Show and Podcast List

Our lists are a bargain at just $99 each! Please note that by purchasing our lists, you agree to the following:

• You will not sell or rent this information as these lists are copyright protected.
• You will not send mass e-mail or otherwise spam contacts on these lists.
• You will use these lists for their intended purpose only—to book yourself or your clients for internet radio shows.

LIMITED TIME OFFER! Internet Radio Shows and Podcasts Lists are currently 50% off with this discount code: save50

Get the Business Internet Radio Shows and Podcasts Media List today for just $99

Get the Lifestyle & Self-Help Internet Radio Shows and Podcasts Media List today for just $99

Get both lists together today for only $175

Has this ever happened to you?

You attended an educational conference, took notes on random hotel notepads and scraps of paper, met interesting people, collected business cards, and returned home loaded with ideas and enthusiasm. Yet, while there were dozens of actions you intended to take immediately, upon your return to the real world, somehow those notes and ideas ended up in a pile somewhere and never got implemented.

Put an End to Post-Conference Procrastination!

The original Conference Catcher is the solution to post-conference procrastination. Never again will you experience lost conference notes, resources, and contacts. This simple yet powerful journal helps you organize all the details while you’re attending the event so you can return home with an action plan to get the most value from your event experience.

Included are sections to capture:

**Conference Session Notes

**Brainstorming

**Sketching Space

**Key Contacts

**Action Items for You

**Action Items for Your Staff

**Resources

**Event Experience Notes

Also included are travel planning tips, checklists, and dozens of inspirational quotes. Best of all, this book also serves as an archive that you can refer to again and again in the coming years. Collect a series of journals for every event you attend and you will never again lose track of those big ideas or the fantastic people you want to connect with after the event is over.

Download Sample Pages for The Conference Catcher here.

Corporate Sponsorship Packages and Customization Available

**Distribute Copies to Event Attendees

**Add Custom Logo to Cover

**Insert Custom Content Inside Interior

**Sell Copies at Your Event

How to Purchase:

Retail Price: $19.99 | ISBN 978-1-935953-17-3 | 160 pages

Click here to purchase from Amazon.com

Contact Authority Publishing to inquire about quantity orders or customization!

Download a printable Conference Catcher flyer

This comprehensive guide shows you how you can write and produce a book to use as a tool to expand your business to new heights. If you have been thinking about writing a book, or you have already authored a book and want to gain even more exposure online, you will find a treasure trove of information and resources in BOOKED UP!

You will learn how to:

• Uncover dozens of revenue-generating strategies that you can create around your book.
• Write a book—even if you hate to write!
• Choose between self-publishing and traditional publishing, depending on your unique goals.
• Move forward with self-publishing, if that is the path you choose.
• Navigate the world of traditional publishing and land a book deal.
• Implement powerful internet marketing strategies to gain maximum visibility online.
• Leverage social media sites including Facebook, Twitter and LinkedIn to build your audience and increase website traffic.

An interview with a successful author follows each section in the book—authors who have built empires around one or more books. This is valuable real-world advice that you won’t find anywhere else. Don’t miss your chance to get BOOKED UP!

Click Below to Purchase BOOKED UP! in any of the following formats:

***Trade Paperback from Amazon

***Amazon Kindle

***Ebook Format via Smashwords

Limited Time Only: Get a PDF version in exchange for a Tweet or Facebook wall post:

The Business Startup Workbook

Worksheets Included:

• Task Checklist
• Idea Journal
• Market Research
• Evaluate Competition
• Business Owner Interviews
• Name Your Business
• Evaluate Insurance Policies
• Plan Your Newsletter
• Commercial Real Estate Assessment
• Wholesale Supplier Assessment
• Personal Budget
• Locate Financing
• Startup Supplies List
• Cash Flow Forecast/Performance Report
• Design Your Website
• Grand Opening Event Checklist

Outlines Included:

• Business Plan
• Marketing Plan
• Press Release
• Operations Manual
• Employee Manual

Starting a business can be overwhelming. This workbook will help you define your goals and keep your plans on track.

Fans of Stephanie Chandler’s The Business Startup Checklist and Planning Guide will find this workbook to be the perfect compliment to Chandler’s business startup guides and presentations.

Product Specifications:
Format: 8.5 x 11 e-book (PDF format)
Page Count: 110

Preview the table of contents and a sample of what you’ll find in this workbook (PDF download).

Get the workbook in printable e-book format (immediate download) for just $9.99!

If you are writing a business plan, or simply need assistance developing financial projections for your business, this spreadsheet could save you countless hours of work! Download a Sample Cash Flow Forecast Report

Included with your purchase is one Microsoft Excel spreadsheet with three worksheets:

• A sample forecast.
• A blank forecast template for your use.
• Brief instructions for using the template.

Get this planning template today for just $4.99!

All of our electronic reports are available for immediate download once payment is complete!

Do you want to sell more books?

Originally offered as a live 8-week teleclass led by author Stephanie Chandler, the audios included in this program cover essential Internet marketing strategies for non-fiction authors.

Each class in the series concludes with a homework assignment–steps that you can take to put what you’ve learned into action right away!

What You Get:

Audio #1: Unleash Your Inner Expert

• Develop a personal branding strategy and claim your expertise
• Discover powerful online resources where you can showcase your expertise and experience
• Leverage your writing skills to gain exposure online and in print

Audio #2: Turn Your Website into a Traffic Generating Machine

• Drive traffic to your website with powerful search engine optimization (SEO) techniques that you can easily implement yourself
• Put the “Wow” Factor into your site
• Develop a content strategy that will grow your site for the long-haul

Audio #3: Cultivate Your Fan Base with Blogs and Newsletters

• Develop your blog (or improve the one you have) with key solutions that make it easy to manage and generate results
• Learn secrets for proactively getting additional blog exposure
• Create a newsletter or e-mail campaign strategy that keeps people coming back for more

Audio #4: Create Your Tribe through Social Networkinf

• Leverage Facebook, LinkedIn, Twitter and other social networking sites to build a following
• Effectively manage your time so that this doesn’t feel like a chore
• Discover out-of-the-box strategies you haven’t heard anywhere else

Audio #5: Take the Fast Lane to Media Exposure: Online and Offline

• Discover the easiest and most effective way to reach the media (and it has nothing to do with press releases)
• Craft a media pitch that doesn’t end up in a black hole
• Learn how to target online media (Internet radio, podcasts, blogs and more) and how others have used this strategy to hit the Best Sellers, lists

Audio #6: Capitalize on Public Speaking

• Discover simple ways to generate big profits from speaking engagements
• Develop your speaking topics and ways to pitch them effectively
• Use your website to bring speaking opportunities directly to you

Audio #7: Uncover New Revenue Streams

• Create and sell ebooks, reports, workbooks and other information products
• Identify new business revenue opportunities from consulting, workshops, training programs and much more
• Build a business around your book by crafting a long-term profit plan

Audio #8: Put the Marketing Wheels in Motion

• Discover the top 10 ways to promote on Amazon.com
• Learn Stephanie Chandler’s personal list of top five marketing strategies
• Create a focused, ongoing marketing action plan that keeps you on track

What You Get

The Accelerated Author Marketing Course: Includes 8 downloadable audio recordings (MP3 files) that you can listen to on your computer or iPod.

• Recordings are 45 to 60 minutes each.
• Courses are led by Stephanie Chandler, award-winning author of numerous books.
• Each course includes homework assignments so you can put your new knowledge into action immediately!

All downloads are available immediately upon receipt of payment!

Get the Entire Course –

All 8 Audio Downloads

for the Special Price of Just $29.99

All of our electronic reports are available for immediate download once payment is complete!

BOOK MARKETING ~ INTERNET MARKETING ~ ONLINE MARKETING ~ AUTHOR MARKETING

Is your website generating enough traffic?
Are you converting site visitors into buyers?
Is your business building recognition online?

If you answered NO to any of the above questions, this is the course for you! Originally offered as a live 4-week teleclass led by author Stephanie Chandler, the audios included in this program cover many powerful Internet marketing strategies that can benefit your business.

Each class in the series concludes with a homework assignment–steps that you can take to put what you’ve learned into action right away!

Here’s the line-up:

Audio #1: Turn Your Website into a Traffic Generating Machine

• Discover simple and powerful search engine optimization (SEO) strategies that you can do yourself to get better rankings in the search engines.
• Learn why content is so important to site traffic and how to improve your content strategy.
• Find out how to use article marketing for massive exposure online and in print.

Audio #2: Cultivate Client Relationships with Blogs and Newsletters

• Learn the secrets to managing a cost-effective electronic newsletter that shortens your sales cycles, makes the phone ring and drives revenue.
• Discover the rules you must know about the CAN SPAM Compliance Act (your competitors are probably breaking these rules and you might be too!).
• Leverage a blog to drive traffic, gain exposure and earn revenue.

Audio #3: Harness the Power of Social Networking

• Learn how Twitter, Facebook and LinkedIn can become powerful, affordable business-building resources.
• Discover insider secrets for building your networks on these sites and beyond.
• Link all of your social networking profiles together to streamline the time involved and maximize your results.

Audio #4: Generate Online Visibility and Media Exposure

• Find out how to best reach the media (and it has nothing to do with press releases).
• Learn the secrets to being “newsworthy” and appealing to reporters, editors and producers.
• Discover the big opportunities hiding in online media.

What You Get

The Accelerated Online Marketing Course: Includes 4 downloadable audio recordings (MP3 files) that you can listen to on your computer or iPod.

• Recordings are 45 to 60 minutes each.
• Courses are led by Stephanie Chandler, award-winning author of numerous books.

Get All 4 Audio Downloads for Just $19.99

Endorsements for Some of Stephanie Chandler’s Books:

All of our electronic reports are available for immediate download once payment is complete!

MARKETING YOUR BUSINESS ONLINE ~ INTERNET MARKETING ~ ACCELERATED ONLINE MARKETING

Just about every agent and editor asks the inevitable question: “What’s your platform?” Author Stephanie Chandler decided to answer this question by building her platform online and now she shares the lessons she has learned along with insight from the many authors and experts she interviewed for this book.

You will learn how to:

• Develop an online platform that impresses editors and agents
• Create an effective Web site and reach a global audience
• Drive traffic to your site utilizing simple, affordable online marketing strategies
• Implement online sales
• Establish yourself as an expert in your field
• Master the art of promoting your books on Amazon
• Stand out against the competition
• Build a long-term career as an author

Each information-packed chapter concludes with an author interview. You will discover how Dan S. Kennedy, Scott Allen, Karen Gillespie and others have leveraged the Internet to build their fan base and increase book sales.

With so much competition in the publishing field, it is critical that authors find new, innovative ways to promote their work. The Internet is a powerful tool and authors can now access a world of opportunity by following the simple strategies outlined in The Author’s Guide to Building an Online Platform.

Reviews for The Author’s Guide:

Click here to purchase from Amazon!

About the Author:

Stephanie Chandler is an author of several books including LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books. Stephanie is also founder and CEO of http://AuthorityPublishing.com, which specializes in custom publishing for non-fiction books, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, Wired magazine and many other media outlets.

You will learn how to:

• Become a recognized expert in your field.
• Publish books, either traditionally or through self-publishing.
• Create e-books and special reports for electronic download.
• Develop other information products including audio and video programs, tips booklets, workshops, teleseminars, and more.
• Maximize back of the room sales.
• Set-up an effective website.
• Implement tools to automate product sales and delivery.
• Market info products online and offline.

Each chapter concludes with the profile of a successful infopreneur, allowing readers to learn from real-world experience. Don’t miss out on this chance to establish expertise in your field and generate multiple streams of passive income from information products!

>>>Click here to order From Entrepreneur to Infopreneur from Amazon!<<<

PREVIEW THE TABLE OF CONTENTS:

1. Chapter 1 – Information Product Opportunities: Fire Up Those Revenue Streams
   • Definition of an Infopreneur
   • Benefits of Information Products
   • Generate Information Product Ideas
   • Keys to Info Product Success
   • Strategies for Promoting Info Products
   • Infopreneur Profile: Joan Stewart, Founder of PublicityHound.com
2. Chapter 2 – Celebrity Sells: Achieving Expert Status
   • The Anatomy of an Expert
   • Building an Expert Platform
   • Public Speaking
   • Publish Articles
   • Branding
   • Maximize Media Exposure
   • Publicists and Publicity
   • Infopreneur Profile: Dottie Walters, Author of Speak and Grow Rich
3. Chapter 3 – Author Aspirations: Effective Writing for Books
   • No Time to Write
   • If You Don’t Like to Write
   • Finding a Niche
   • Writing Good Copy
   • What’s in a Name?
   • Solicit Feedback
   • Infopreneur Profile: Joe Vitale, Author of The Attractor Factor
4. Chapter 4 – Go Big: How to Get Published Traditionally
   • Literary Agents
   • Finding an Agent
   • Contacting Publishers Directly
   • Sample Query Letter
   • Elements of a Book Proposal
   • Infopreneur Profile: Romanus Wolter, Author of Kick Start Your Success
5. Chapter 5 – Do it Yourself: Self-Publishing Demystified
   • Self Publishing Options
   • Self Publishing Pros and Cons
   • Print on Demand Pros and Cons
   • Lessons Learned from the Publishing Industry
   • Steps to Self Publishing
   • Inforpreneur Profile: Dan Poynter, Author of The Self-Publishing Manual
6. Chapter 6 – Make Money While You Sleep: E-books and Special Reports
   • Benefits of Electronic Publishing
   • Formatting and Delivery
   • E-Book Formats
   • E-Book Compilers
   • E-Book Layout
   • Selling E-Books on Amazon.com
   • Infopreneur Profile: C. Hope Clark, Founder of www.fundsforwriters.com
7. Chapter 7 – Other Info Products: More Money in the Bank
   • Teleseminars
   • Audio & Video Products
   • Seminars, Workshops, and Workbooks
   • Electronic Classes
   • Tips Booklets
   • Subscription Newsletters
   • Order Fulfillment
   • Infopreneur Profile: Tom Antion, Author of The Ultimate Guide to Electronic Marketing for Small Business
8. Chapter 8 – Your Website: Build it and They Will Come
   • Domain Search and Website Setup
   • Site Design Secrets
   • Shopping Carts and Credit Card Processing
   • Website Content
   • Search Engine Optimization
   • Tips for Maximizing Online Sales
   • Infopreneur Profile: Alyice Edrich, Founder of TheDabblingMum.com
9. Chapter 9 – Online Marketing Techniques: Spanning the Globe
   • Send a Newsletter/E-zine
   • Totally Terrific Tips Sheets
   • Online Classifieds
   • Strategic Alliances
   • Online Groups
   • Forums and Message Boards
   • Blogging for Dollars
   • Affiliate Programs
   • Testimonials
   • Infopreneur Profile: Paulette Ensign, founder of TipsBooklets.com
10. Chapter 10 – Offline Marketing Techniques: Pounding the Pavement
    • Write Op/Ed Articles
    • Public Speaking
    • Written Correspondence
    • Recognize Holidays
    • Promotions, Contests, and Giveaways
    • Distribute Flyers
    • Yellow Pages Advertising
    • Maximize Gift Certificates
    • Business Networking
    • Infopreneur Profile: Michelle Dunn, Author of Become the Squeaky Wheel: A Credit and Collections Guide for Everyone
11. Chapter 11 – Catch a Buzz: Book Marketing
    • Stage One: Before Your Book is Published
    • Getting Organized
    • Writer’s Groups and Organizations
    • Online Newsletters and Writer’s Resources
    • Obtain Testimonials
    • Stage Two: While Your Book is Being Published
    • Assemble a Media List
    • Solicit Excerpts
    • Early Book Reviews
    • Contact Bloggers
    • Print Marketing Materials
    • Stage Three: After Your Book Is Published
    • Press Releases
    • Media Pitch
    • Radio Promotion
    • Television Appearances
    • The Best Seller List
    • Book Signing Events
    • Book Reviews
    • Non-Bookstore Markets
    • Infopreneur Profile: Susan Harrow, Author of Sell Yourself Without Selling Your Soul
12. Chapter 12 – Carpe Diem: Put Your Plans into Action
    • Information Product Plan Checklist
    • Infopreneur Profile: Shel Horwitz, Founder of PrincipledProfits.com
13. Directory of Resources

>>>Click here to order From Entrepreneur to Infopreneur from Amazon<<<

About the Author

Stephanie Chandler is an author of several books including LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books. Stephanie is also founder and CEO of http://AuthorityPublishing.com, which specializes in custom publishing for non-fiction books, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, Wired magazine and many other media outlets. Author and speaker details are available at StephanieChandler.com.

INFOPRENEUR ~ INFORMATION PRODUCTS ~ INFO PRODUCTS ~ E-BOOKS ~ PUBLISHING ~ BOOKS ~ SPECIAL REPORTS ~ HOW TO ~ MULTIPLE STREAMS OF INCOME