All Entries in the "Public Relations (PR)" Category
Learn from my mistake–Be available when the media calls!
A few weeks ago my son was sick so I rearranged my schedule, sent my calls to voice mail and stayed home for a day. I usually check voice mail throughout the day, but I was so wrapped up in Elmo videos and popsicles that I didn’t get to it until the next morning.When I [...]
How to Write a Powerful Press Release
One of the most effective methods for promotion is media exposure- exposure that starts from a simple press release. Newspapers, magazines and television news shows rely on press releases to locate news and human interest stories. Anyone can send a press release, but in order to get the attention of reporters, it must be professional, [...]
Top Resource for Media Opportunities
Help a Reporter Out (AKA “HARO”) is a brilliant service where reporters submit their needs for sources for stories. Subscribers (business owners, PR firms, authors, speakers, experts, etc.) can subscribe to receive three e-mails per day with details about what reporters are looking for. If a query fits what you do, you can respond to [...]
