All Entries in the "Public Relations (PR)" Category
How to Be a Great Radio Show Guest: Part 2
This is a continuation from How to Be a Great Radio Show Guest: Part 1. Never, Never, Never Sell As a guest, your job is to entertain and inform the audience. The show is not there so that you can give a commercial, otherwise you would be paying for placement. If you make the interview [...]
How to Be a Great Radio Show Guest: Part 1
Being invited as a guest on a radio show of any kind is an honor, and if you want to dazzle your audience and your host, there are some simple guidelines you should follow to ensure your interview is a success. Let the Host Lead Your job as guest is to make the host look [...]
Just Launched: Lists of Internet Radio Shows and Podcasts
I’m very excited to announce a brand new product that I’ve spent months compiling – Internet Radio Show and Podcast Lists. I’ve been a fan of internet radio ever since I wrote my first book. As a guest on internet radio programs, you often get 15 to 60 minutes of air time, compared with the [...]
50 Reasons to Contact the Media or Send a Press Release
If you’re looking for a reason to send a press release or reach out to the media, here’s a list to keep handy: Comment on industry trend Holiday tie-in Piggyback on breaking news Industry statistics Contest launch Contest results A contest you’ve won Announce a new product or service Innovative use for your product/service Off-the-wall [...]
How Major News Stories Affect PR Campaigns
This week’s news coverage is all about the death of Bin Laden. When big news like this breaks, all the other non-essential news gets shelved. You wouldn’t want to follow the Bin Laden story with one about how to train a puppy. If you’re pursuing media coverage for any reason, this wouldn’t be a good [...]
Simple, Under-Utilized Ways to Use Google Alerts for Media Exposure (Free PR!) and Online Visibility
One of the coolest free services out there is Google Alerts, a notification service that will send you e-mails when keywords and phrases you identify appear online. As a business owner, you should use this service to track mentions of your personal name, business name, and website URLs. But beyond the basics, there are some [...]
Media Training 101: How to Prepare for Media Interviews
After giving countless media interviews, learning a few things the hard way, and eventually going through formal media training, I’ve compiled some tips to make your media experiences shine. Be Available When the Media Calls Things move quickly in the news world and most of the time reporters and producers are working on a deadline. [...]
Online Business Networking – Groups and Forums
Online networking, also known as social networking, can be a great way to exchange ideas and meet new business contacts. The following is a list of networking groups and forums for small business. Scroll down to see a list of resources for starting your own forum or blog. The community on Ryze includes forums and [...]
Marketing & Public Relations Resources
Marketing and Public Relations (PR) Resources Small Business Marketing Tips: Promotion Strategies to Crank Up Sales in a Slow Economy 8 Ways to Grow Your Business Online Grow Your Business by Speaking How to Market Your Business with Information 30 Online and Offline Networking Resources Secrets to Successful Networking: Set Your Business on Fire! 20 [...]
How to be prepared when the media calls
I sent out my first press release years ago after opening my first business (a bookstore in Sacramento). I didn’t know much about what I was doing at the time, so I wrote the release and sent it off to several media outlets. Then I went to the mall. My phone rang while I was [...]
