All Entries in the "Marketing" Category
How to Set Up a Company Page on LinkedIn
If you want to get more visibility for your business, be sure to set up a company page on LinkedIn. Company pages show up in Google, allow you to create an identity separate from your personal profile, and also show up when LinkedIn users search for products and services. Here’s how to get yours going [...]
10 Ways to Add More Content to Your Blog – And Make Blogging Easier
Whenever I discuss the benefits of blogging, inevitably I hear grumbles and groans from the audience. It seems that many people resist blogging due to the fear that it will take a lot of time. While it’s true that blogging can be time consuming, there are ways to make it easier. I have been blogging [...]
15 Ways to Generate More Sales on Your Website
If you have items for sale on your website, you’ve probably already learned that sales can ebb and flow. Here are some tactics to reduce the ebb and keep your sales flowing! 1. Sell Gift Certificates If you don’t already have these in place, why not offer gift certificates for sale? These can be packaged [...]
How to Leverage LinkedIn Groups to Attract New Clients
LinkedIn Groups are remarkably active, covering a wide variety of mostly business-related topics and making them a great resource for connecting with potential clients, peers, and alliance partners. On LinkedIn you can search for groups by keyword such as city name or industry.Look for groups that reach your target audience and get involved. Answer questions, [...]
Easy Ways to Improve Your Results with Twitter
If you’re feeling overwhelmed by Twitter, following are some tips to improve engagement with your audience. Twitter news feeds move quickly when you’re following a lot of people. That means that when you share a new post, it is only likely being seen by a fraction of your following—or those who happen to be viewing [...]
Simple Strategies to Promote Your Blog
The fact is that it takes time to build blog readership, though sometimes a topic just takes off. For a good example rent the movie “Julie and Julia,” which is based on the true story of Julie Powell’s adventures in cooking Julia Child’s recipes over the course of a year. Powell began blogging about her [...]
How to Write Effective Web Copy
When it comes to writing your own website copy, there are some simple guidelines you can follow to make your pages more effective. Here are some simple copywriting techniques you can use. Easy to Read – Internet users have short attention spans. Nobody wants to sit and read endless paragraphs of text and studies show [...]
How to Know When it’s Time to Redesign Your Website
All three of my websites (BusinessInfoGuide.com, AuthorityPublishing.com, StephanieChandler.com) underwent major redesigns last year, and it was long overdue. Though it involved a tremendous amount of work to manage those projects, it was well worth the effort. Now I look at my beautiful new sites and wish someone had nudged me to do it sooner. Here [...]
Finding Time to Blog (and Why it Might Not Be as Hard as You Think)
I often speak about the importance of blogging for your business because the benefits are huge. You can generate more traffic from Google, attract new customers, engage with readers, dazzle prospects, educate your audience about what you do, establish your authority in your field, get media attention, and much more. I firmly believe that blogging [...]
Choosing a Niche for Your Business: Part Two
In Part One of this series, we discussed the importance of establishing a niche. Here we will discuss how to identify your niche and then make the transition to serving that target audience. If you’re a selling to businesses (B2), it will likely be a matter of targeting a specific industry or people within a [...]
