All Entries in the "Internet Marketing" Category
2 Super Cool Facebook Timeline Features You Might Have Missed
With the new Facebook timeline on your business page, there are two handy ways to make your posts stand out so that page visitors take notice. Pin to Top – When you hover over the upper right corner of a post on your Facebook page and click the edit icon, there is a “Pin to [...]
How to Link Your Personal Facebook Profile with Your Facebook Business Page
On your personal Facebook profile, just under your photo, is the area where you list where you work. But if you work for yourself and you have a Facebook business page, it’s helpful to add a link there for easy viewing by your Facebook visitors. Best of all, it’s really easy to do! Here’s how: [...]
SEO Basics: How to Develop Your Keyword Strategy
Keywords are the heart of your SEO strategy and should include individual words and phrases that your target clients would most likely use to locate your business. For example, if you’re a professional speaker and business consultant your keywords might look like this: Professional speaker San Francisco Professional speaker California Professional speaker leadership Leadership consulting [...]
How to Get More Website Traffic: Search Engine Optimization (SEO) Basics
The goal for every website owner should be to appear in the top ten results on Google when someone searches for your services or products. As you may have noticed, when you search for just about anything on Google, you will usually receive tens of thousands of results. Most people scan the top ten results [...]
Simple Ways to Convert Site Visitors into Buyers
Once you have your website up and running and a shopping cart system in place, the next step is to make sure your website does its job. Here are some tips to get your sales cranking: Make it easy for visitors to find your products and services. Easy site navigation is important, so make sure [...]
How to Leverage Social Media Groups for Business Marketing
Facebook and LinkedIn host thousands of online groups where once again you will find a diverse array of topics. One of my favorite examples is something I stumbled across on Facebook: The Honda Civic Owners Club. Yep, that’s right. If you own a Honda Civic, a large network awaits you. Most interesting is that this [...]
How to Easily Increase Your Tweets on Twitter
Though social media experts preach that social media is all about personally connecting with your target audience, there is more to it than that. While connecting with your audience is one benefit, an advantage of Twitter is that you can share a lot of content in the form of tips, resources, and links to your [...]
How to Start and Grow a LinkedIn Group
I love online groups because they make it easy to find and connect with a community of people. For business purposes, groups are great for reaching your target audience. And while you can join existing groups, it can be even more fruitful to start your own. As group moderator your members will all know who [...]
What to Do if You Don’t Have Time for Blogging, Social Media, or Marketing Your Business Online
Whenever I speak to an audience about the importance of blogging and using social media to promote a business, the one question that I’m always asked is: “But what if I don’t have time for doing all of these things?” The fact is that it does take time to write blog posts and share on [...]
8 Reasons to Fall in Love with Twitter and Use it to Promote Your Business
1. Stay on top of industry trends. Follow authorities in your industry, including authors, trade associations, and related organizations so that you’re always learning. 2. Attract your target audience. Find them, exchange tweets with them, share information with them. Twitter is an active community covering a wide range of demographics, making it a powerful place [...]
