All Entries in the "Social Media" Category
8 Reasons to Fall in Love with Twitter and Use it to Promote Your Business
1. Stay on top of industry trends. Follow authorities in your industry, including authors, trade associations, and related organizations so that you’re always learning. 2. Attract your target audience. Find them, exchange tweets with them, share information with them. Twitter is an active community covering a wide range of demographics, making it a powerful place [...]
How to Set Up a Company Page on LinkedIn
If you want to get more visibility for your business, be sure to set up a company page on LinkedIn. Company pages show up in Google, allow you to create an identity separate from your personal profile, and also show up when LinkedIn users search for products and services. Here’s how to get yours going [...]
8 Reasons to Follow People Back on Twitter
Whether or not to follow users back on Twitter has been a subject of much debate. Some Twitter users feel that if they followed back every user who followed them, it would require too much work or that they wouldn’t be able to keep up with a large number of followers. I disagree and choose [...]
How to Leverage LinkedIn Groups to Attract New Clients
LinkedIn Groups are remarkably active, covering a wide variety of mostly business-related topics and making them a great resource for connecting with potential clients, peers, and alliance partners. On LinkedIn you can search for groups by keyword such as city name or industry.Look for groups that reach your target audience and get involved. Answer questions, [...]
Easy Ways to Improve Your Results with Twitter
If you’re feeling overwhelmed by Twitter, following are some tips to improve engagement with your audience. Twitter news feeds move quickly when you’re following a lot of people. That means that when you share a new post, it is only likely being seen by a fraction of your following—or those who happen to be viewing [...]
Dear Facebook: My Features Wishlist
Dear Facebook, I love your service and the opportunity to connect with family, friends, peers, and clients. While I realize you are primarily an ad-supported site, following are some feature enhancements that I would be willing to pay for. Yep, you could increase revenues from business users like me who would be willing to pay [...]
Why You Should Repeat Tweets on Twitter
Twitter is an active community and when you follow a lot of people there, the content feed moves very quickly. Because most of us don’t spend all day on Twitter (we have work to do, right?!), we only see posts that are currently displaying at the time we log in. Because of this, when it [...]
How to Shrink Your Links (and Why You Should)
There are a number of link shortening services out there that let you take a long website URL and shrink it down to around 10 characters. This option has become quite popular, especially on Twitter where space is limited to 140 characters and long links take up valuable real estate. But shortening your links can [...]
25 Must-Have Online Tools for Managing and Growing Your Business
1. Google Analytics – This free monitoring tool allows you to keep track of website traffic including where your traffic comes from, keywords visitors use to find your site, and other trends. 2. Tweetdeck – If you are participating in Twitter, this is my favorite tool for monitoring Twitter activity. You can set up columns [...]
Have you imported contacts to LinkedIn lately? It’s easy–here’s how…
LinkedIn has been getting more buzz than usual lately due to recently surpassing 100 million users. Here’s an interesting infographic with details. LinkedIn makes it really easy to import contacts from your mail system, and it does NOT send annoying automatic e-mails to your contacts. Instead, LinkedIn displays a list of your contacts, including details [...]
