All Entries in the "Social Media" Category
2 Super Cool Facebook Timeline Features You Might Have Missed
With the new Facebook timeline on your business page, there are two handy ways to make your posts stand out so that page visitors take notice. Pin to Top – When you hover over the upper right corner of a post on your Facebook page and click the edit icon, there is a “Pin to [...]
How to Link Your Personal Facebook Profile with Your Facebook Business Page
On your personal Facebook profile, just under your photo, is the area where you list where you work. But if you work for yourself and you have a Facebook business page, it’s helpful to add a link there for easy viewing by your Facebook visitors. Best of all, it’s really easy to do! Here’s how: [...]
How to Leverage Social Media Groups for Business Marketing
Facebook and LinkedIn host thousands of online groups where once again you will find a diverse array of topics. One of my favorite examples is something I stumbled across on Facebook: The Honda Civic Owners Club. Yep, that’s right. If you own a Honda Civic, a large network awaits you. Most interesting is that this [...]
How to Easily Increase Your Tweets on Twitter
Though social media experts preach that social media is all about personally connecting with your target audience, there is more to it than that. While connecting with your audience is one benefit, an advantage of Twitter is that you can share a lot of content in the form of tips, resources, and links to your [...]
How to Start and Grow a LinkedIn Group
I love online groups because they make it easy to find and connect with a community of people. For business purposes, groups are great for reaching your target audience. And while you can join existing groups, it can be even more fruitful to start your own. As group moderator your members will all know who [...]
8 Reasons to Fall in Love with Twitter and Use it to Promote Your Business
1. Stay on top of industry trends. Follow authorities in your industry, including authors, trade associations, and related organizations so that you’re always learning. 2. Attract your target audience. Find them, exchange tweets with them, share information with them. Twitter is an active community covering a wide range of demographics, making it a powerful place [...]
How to Set Up a Company Page on LinkedIn
If you want to get more visibility for your business, be sure to set up a company page on LinkedIn. Company pages show up in Google, allow you to create an identity separate from your personal profile, and also show up when LinkedIn users search for products and services. Here’s how to get yours going [...]
8 Reasons to Follow People Back on Twitter
Whether or not to follow users back on Twitter has been a subject of much debate. Some Twitter users feel that if they followed back every user who followed them, it would require too much work or that they wouldn’t be able to keep up with a large number of followers. I disagree and choose [...]
How to Leverage LinkedIn Groups to Attract New Clients
LinkedIn Groups are remarkably active, covering a wide variety of mostly business-related topics and making them a great resource for connecting with potential clients, peers, and alliance partners. On LinkedIn you can search for groups by keyword such as city name or industry.Look for groups that reach your target audience and get involved. Answer questions, [...]
Easy Ways to Improve Your Results with Twitter
If you’re feeling overwhelmed by Twitter, following are some tips to improve engagement with your audience. Twitter news feeds move quickly when you’re following a lot of people. That means that when you share a new post, it is only likely being seen by a fraction of your following—or those who happen to be viewing [...]
