All Entries in the "Small Business" Category
Get Out of a Slump: How to Crank Up Activity When Business is Slow
Most businesses go through slow periods at some point, and these are probably the most frightening times for a business owner to face. But if you want to shake things up, you’ve got to do them differently. Here’s how: Fire Up Your Marketing When business is slow one of the most important things you can [...]
How to Start Documenting Your Business Processes and Why it’s Essential That You Do
Years ago when I owned a bookstore, I created an operations manual that we kept behind the sales counter. I documented everything from how to void a transaction on the cash register to what to do if the store was robbed (and it was, but that’s another story). The binder full of procedures became a [...]
14 Resources for Hiring Freelancers and Outsourcing Business Tasks
One of the best ways to grow your business is to hire people to help free up your time so that you can focus on what you do best. While you may think you can’t afford to hire help, consider how outsourcing certain tasks can actually help you make money. For example, if you can [...]
How to Make a New Business Idea a Home Run Instead of a Foul Ball
Most entrepreneurs are idea people. We can’t help ourselves—ideas come to use morning and night, whether we want them to or not. But many of us run our businesses in renegade fashion, making decisions and making things happen at a frantic pace, because that’s how small business gets done. But the thing about ideas is [...]
If You’re Not Backing Up Your Data You’re Putting Your Business at Risk
A couple of weeks ago my hard drive crashed. This is one of the biggest nightmares an entrepreneur can face because for many of us, everything we do revolves around the computer. Normally, I panic and turn into a stressed out mess when something catastrophic happens, but this time I didn’t. I took a deep [...]
How Bootstrapping Could Be Hurting Your Business
Lately I’ve noticed a trend in the small business community. It seems that fewer business owners are investing in traditional marketing and advertising methods for their businesses. I’m afraid we’ve all gotten so caught up in social media and business networking that we’ve forgotten about the basics. Don’t get me wrong—I’m a big advocate of [...]
Looking for Part-Time Office Space or Conference Room Rental? Check Out This Resource
I work from home and I love it, but there are days when it just isn’t convenient (like when my son and husband are home for the day, but I need to work). I recently discovered a great resource for finding office space: Liquid Space. This site will help you locate temporary office space in [...]
Small Business Sabotage: How Peer Relationships Can Make or Break Your Success
One of my favorite sports is tennis, and the dynamics of the game change dramatically depending on your opponent. When you play with someone who isn’t as good as you are the game is easy. You don’t have to work very hard and you’re rarely challenged. But when you play with someone who is better [...]
Simple Steps to Convert Site Visitors into Buyers
The following information on how to convert site visitors into buyers is an excerpt from the book: Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. * * * Once you have your website up and running and a shopping cart system in place, the next [...]
Where to Find Clip Art and Images – And How to Use Them Without Violating Copyright Laws
Whether you want to add images to your blog posts or use them in your marketing materials and projects, you should know that there are copyright laws and rules that apply for images, just like there are protections for written words. Though we can all use Google to locate photos, it doesn’t give us the [...]
