All Entries in the "Stephanie Chandler’s Blog" Category
The Power of a Personal Connection: How to Reach Out and Ask for the Business You Want
Several years ago when I began my marketing consulting practice, I wanted to reach out to a CEO, but knew I would never get through to him by phone so instead I wrote a letter. I explained precisely how I could help his business, put a stamp on it, and dropped it in the mail. [...]
2 Super Cool Facebook Timeline Features You Might Have Missed
With the new Facebook timeline on your business page, there are two handy ways to make your posts stand out so that page visitors take notice. Pin to Top – When you hover over the upper right corner of a post on your Facebook page and click the edit icon, there is a “Pin to [...]
How to Link Your Personal Facebook Profile with Your Facebook Business Page
On your personal Facebook profile, just under your photo, is the area where you list where you work. But if you work for yourself and you have a Facebook business page, it’s helpful to add a link there for easy viewing by your Facebook visitors. Best of all, it’s really easy to do! Here’s how: [...]
If You’re Not Backing Up Your Data You’re Putting Your Business at Risk
A couple of weeks ago my hard drive crashed. This is one of the biggest nightmares an entrepreneur can face because for many of us, everything we do revolves around the computer. Normally, I panic and turn into a stressed out mess when something catastrophic happens, but this time I didn’t. I took a deep [...]
How to Avoid the Unsubscribe: 10 Ways to Keep Email Subscribers Engaged
With the explosion of social media, many wonder if email marketing is dead. I’m here to say that it most definitely is not, but it’s harder than ever to get subscribers to give up their email address and then keep them engaged. This means that you must put more time and energy into building a [...]
SEO Basics: How to Develop Your Keyword Strategy
Keywords are the heart of your SEO strategy and should include individual words and phrases that your target clients would most likely use to locate your business. For example, if you’re a professional speaker and business consultant your keywords might look like this: Professional speaker San Francisco Professional speaker California Professional speaker leadership Leadership consulting [...]
How to Get More Website Traffic: Search Engine Optimization (SEO) Basics
The goal for every website owner should be to appear in the top ten results on Google when someone searches for your services or products. As you may have noticed, when you search for just about anything on Google, you will usually receive tens of thousands of results. Most people scan the top ten results [...]
Resource of the Week: Tool for Managing Event Registration
I’ve decided to start a regular column where I can list some of my favorite resources, which is really what BusinessInfoGuide.com is all about. This first one is a wonderful tool for managing registrations for your next event—whether that is an in person meeting or conference or an online teleseminar or course. The most important [...]
Simple Ways to Convert Site Visitors into Buyers
Once you have your website up and running and a shopping cart system in place, the next step is to make sure your website does its job. Here are some tips to get your sales cranking: Make it easy for visitors to find your products and services. Easy site navigation is important, so make sure [...]
How Bootstrapping Could Be Hurting Your Business
Lately I’ve noticed a trend in the small business community. It seems that fewer business owners are investing in traditional marketing and advertising methods for their businesses. I’m afraid we’ve all gotten so caught up in social media and business networking that we’ve forgotten about the basics. Don’t get me wrong—I’m a big advocate of [...]
