I had a fun interview this morning with Jon Hansen on his PI Window on Business radio show. We discussed how writing a book can be a powerful tool for building your brand and your business. If you want to impress clients, book speaking engagements, attract the media, charge higher rates and build credibility, a book is a wonderful way to make it all happen. You can listen to the show below…
Also, my 3-part teleclass on How to Write, Publish and Promote Your Nonfiction Book starts next week! If you’re ready to get started and want a quick and easy way to get the answers to your questions about writing and publishing, I promise you that this class will get you moving in the right direction! Full details and registration information are available here (and enter discount code “newsletter” to save $10!).
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November 12th, 2009 at 1:50 pm
Wonderfully useful and practical idea. The issue of course is that for many writing a book can seem intimidating even overwhelming. As a writer myself I suggest that non writers should consider working with a ghost writer, even if they aren’t professional. Even books which aren’t spectacular can be edited and polished if the core ideas are solid. For the DIY writer I strongly recommend that it is best to begin by writing articles on the subject on which they are experienced. Some books can in fact be something like a series of longer articles. Taking baby steps towards getting a book completed is likely the best idea instead of trying to tackle the whole thing from beginning to end.
November 13th, 2009 at 4:17 pm
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