• RSSAuthor Archive for Stephanie Chandler

    Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, a custom publisher of nonfiction books, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for trailblazers. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. The 2015 Nonfiction Writers Conferencereturns May 6-8, 2015! Reserve your seat at this virtual event now!

    ecommerce implementation options

    E-Commerce Implementation Options

    Making your products or services available for sale online can quickly generate new revenue for many types of businesses. Even selling just a few items can have an impact on your bottom line. A couple of years ago, my father’s birthday was approaching and I decided to get him a gift certificate to his favorite […]

    community marketing methods

    Community Marketing Methods

    When aiming your marketing efforts at communities, the first consideration is your niche audience. You want to figure out where they spend their time, what their interests are, and where you can find them. Following are some places to begin your search. Online Communities  Since the advent of the internet, online communities have made it […]

    press releases and the internet

    Press Releases and the Internet

    Traditionally, a press release is sent directly to media outlets or sent through a distribution service. One of the most popular online distribution services is http://prweb.com. For a fee, your release can be distributed to hundreds of online news sources, including industry-specific journalists. You can also access press release distribution via http://gebbiepress.com. Not only can […]

    elements of a media kit

    Elements of a Media Kit

    A media kit is a collection of information and facts about your business that the media can access to learn about your company. In the past, media kits were traditionally delivered by postal mail in hard-copy format, but access to the internet has led to more and more businesses making their media kits available online. […]

    google search tips

    Google Search Tips

    Exact Keyword Search: You can specify exact keywords by putting a plus sign (+) in front of the word. For example, if you search for the word “publish,” Google search results would include “publishing” and “publisher.” Adding a plus sign to the beginning of the word (+publish) will ensure that you only receive exact matches. […]

    Podcasts and Audio Recordings

    Content Marketing Tactic: Podcasts and Audio Recordings

    Have you noticed that more and more websites have audio built right into the pages? Some start talking as you land on the page (something I don’t recommend), while others offer a control box where you can decide if you want to hear the recorded message. Keep in mind that we all learn differently. Some […]

    Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

    6 Questions to Help Identify Your Niche Focus

    If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

    What not to share on social media

    What NOT to Share on Social Media

    Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]

    Make Your Collateral Worth Keeping

    Make Your Collateral Worth Keeping

    In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

    Increase revenue and get your freedom back by outsourcing

    How to Increase Revenue and Get Your Freedom Back By Outsourcing to the Right People

    Many business owners have type-A personalities, and I’m no exception. We want to be in control of everything, all the time. Worse, we think nobody else can do it as well as we do. Unfortunately, this kind of thinking chains you to your business and imposes a ceiling on your revenue growth. The other big […]