Author Archive for Stephanie Chandler
Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business , LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products. She is also founder and CEO of http://AuthorityPublishing.com, a custom publisher specializing in nonfiction books, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is currently a blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. Subscribe to Stephanie Chandler's blog feed here.
Awesome Content Marketing Case Study with Someone Who Actually Makes a Living with Content
The following interview is an excerpt from Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business by Stephanie Chandler (and it’s one of my favorite interviews in the book!). Name: Karl W. Palachuk Business name: Small Biz Thoughts Website URL: http://www.smallbizthoughts.com Social media links: http://www.facebook.com/karlpalachuk http://www.twitter.com/karlpalachuk [...]
How to Set a Marketing Budget for Your Business to Accelerate Growth
When it comes to spending money, I see a lot of small business owners holding on tight to their cash. I get it—we work hard for it and it’s hard to part with it, especially when cash ebbs and flows like the tide. But if you want to grow your small business, take a lesson [...]
Free Webinar on How to Grow Your Business, Sponsored by Hiscox Insurance
I’m happy to announce that I’ll be giving a free webinar on May 30th, 2012 on top strategies to grow your business, sponsored by Hiscox. Topics for this session are based on lessons from my previous book, LEAP! 101 Ways to Grow Your Business. We will cover strategies for raising the revenue bar in your [...]
Get Out of a Slump: How to Crank Up Activity When Business is Slow
Most businesses go through slow periods at some point, and these are probably the most frightening times for a business owner to face. But if you want to shake things up, you’ve got to do them differently. Here’s how: Fire Up Your Marketing When business is slow one of the most important things you can [...]
How to Start Documenting Your Business Processes and Why it’s Essential That You Do
Years ago when I owned a bookstore, I created an operations manual that we kept behind the sales counter. I documented everything from how to void a transaction on the cash register to what to do if the store was robbed (and it was, but that’s another story). The binder full of procedures became a [...]
The Online Reputation Checklist: 10 Steps to Build a More Effective Internet Presence
I consistently hear complaints about how hard it is to stand out and build an audience online. In most cases, people are missing just a few key elements that can turn a mediocre presence into one that generates interest and leads to profits. The following is a basic checklist for building your online reputation and [...]
14 Resources for Hiring Freelancers and Outsourcing Business Tasks
One of the best ways to grow your business is to hire people to help free up your time so that you can focus on what you do best. While you may think you can’t afford to hire help, consider how outsourcing certain tasks can actually help you make money. For example, if you can [...]
How to Make a New Business Idea a Home Run Instead of a Foul Ball
Most entrepreneurs are idea people. We can’t help ourselves—ideas come to use morning and night, whether we want them to or not. But many of us run our businesses in renegade fashion, making decisions and making things happen at a frantic pace, because that’s how small business gets done. But the thing about ideas is [...]
Authors Series for Entrepreneurs by Hiscox
I’m very excited to announce that I am working with Hiscox, the leading provider of insurance for small business, as part of their new Author Series for Entrepreneurs. A new video launched today and will be followed by blog posts and a small business webinar in May. The goal is to provide resources for entrepreneurs, [...]
Resource for Renting Temporary Office Space
I work at home and I love it, but there are times when I need to work in a private office (like when we have company visiting or work being done on the house) or need to use a conference room for meetings. One of the greatest resources for solving this problem is a website [...]
