• RSSAuthor Archive for Stephanie Chandler

    Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, a custom publisher of nonfiction books, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for trailblazers. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. The 2015 Nonfiction Writers Conferencereturns May 6-8, 2015! Reserve your seat at this virtual event now!

    elements of a media kit

    Elements of a Media Kit

    A media kit is a collection of information and facts about your business that the media can access to learn about your company. In the past, media kits were traditionally delivered by postal mail in hard-copy format, but access to the internet has led to more and more businesses making their media kits available online. […]

    google search tips

    Google Search Tips

    Exact Keyword Search: You can specify exact keywords by putting a plus sign (+) in front of the word. For example, if you search for the word “publish,” Google search results would include “publishing” and “publisher.” Adding a plus sign to the beginning of the word (+publish) will ensure that you only receive exact matches. […]

    Podcasts and Audio Recordings

    Content Marketing Tactic: Podcasts and Audio Recordings

    Have you noticed that more and more websites have audio built right into the pages? Some start talking as you land on the page (something I don’t recommend), while others offer a control box where you can decide if you want to hear the recorded message. Keep in mind that we all learn differently. Some […]

    Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

    6 Questions to Help Identify Your Niche Focus

    If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

    What not to share on social media

    What NOT to Share on Social Media

    Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]

    Make Your Collateral Worth Keeping

    Make Your Collateral Worth Keeping

    In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

    Increase revenue and get your freedom back by outsourcing

    How to Increase Revenue and Get Your Freedom Back By Outsourcing to the Right People

    Many business owners have type-A personalities, and I’m no exception. We want to be in control of everything, all the time. Worse, we think nobody else can do it as well as we do. Unfortunately, this kind of thinking chains you to your business and imposes a ceiling on your revenue growth. The other big […]

    Engage on other blogs

    Engage on Other Blogs

    Search for blogs that reach your target audience and get involved. When you post a comment on another blog, you have a chance to get visibility with that blog’s readers. I posted a comment on a Wall Street Journal article about publishing and received more than 100 visits to my website as a result. It […]

    Study Companies in Your Industry that Are Successful

    Study Companies in Your Industry that Are Successful

    You don’t have to contact competitors to learn from them. You can also sit back and study what they’re doing. You can learn a lot simply from visiting websites or reading marketing collateral. Study their services, how they position themselves, and what you like and don’t like about how they’re doing business. Also pay attention […]

    how to get corporate sponsors

    How to Get Corporate Sponsors

    The real key is finding companies that want to reach the same audience as you, and then offer them options for working together. For example, if you’re a fitness expert, you can pursue relationships with companies that manufacture fitness equipment and diet products, or offer related services. If you’re an expert in productivity, you can […]