• RSSAuthor Archive for Stephanie Chandler

    Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media marketing services, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for authors. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. Subscribe to Stephanie Chandler's blog feed here.

    Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

    6 Questions to Help Identify Your Niche Focus

    If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

    What not to share on social media

    What NOT to Share on Social Media

    Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]

    Make Your Collateral Worth Keeping

    Make Your Collateral Worth Keeping

    In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

    Increase revenue and get your freedom back by outsourcing

    How to Increase Revenue and Get Your Freedom Back By Outsourcing to the Right People

    Many business owners have type-A personalities, and I’m no exception. We want to be in control of everything, all the time. Worse, we think nobody else can do it as well as we do. Unfortunately, this kind of thinking chains you to your business and imposes a ceiling on your revenue growth. The other big […]

    Engage on other blogs

    Engage on Other Blogs

    Search for blogs that reach your target audience and get involved. When you post a comment on another blog, you have a chance to get visibility with that blog’s readers. I posted a comment on a Wall Street Journal article about publishing and received more than 100 visits to my website as a result. It […]

    Study Companies in Your Industry that Are Successful

    Study Companies in Your Industry that Are Successful

    You don’t have to contact competitors to learn from them. You can also sit back and study what they’re doing. You can learn a lot simply from visiting websites or reading marketing collateral. Study their services, how they position themselves, and what you like and don’t like about how they’re doing business. Also pay attention […]

    how to get corporate sponsors

    How to Get Corporate Sponsors

    The real key is finding companies that want to reach the same audience as you, and then offer them options for working together. For example, if you’re a fitness expert, you can pursue relationships with companies that manufacture fitness equipment and diet products, or offer related services. If you’re an expert in productivity, you can […]

    event planning guidelines

    Event Planning Guidelines

    1. Write Sales Copy – Who do you want to attend and what are the benefits to them? Write your sales copy, complete with attendee benefits. Don’t bother with cheesy testimonials from people you know. If you’ve held similar events in the past, you can include testimonials from actual attendees. Manufactured testimonials from your online […]

    Facebook Likes about EdgeRank and Organic Reach on Pages

    The Lies Facebook Tells its Small Business Users and What You Can Do About it

    Facebook recently posted an article entitled “Organic Reach on Facebook: Your Questions Answered,” and it made my blood boil. (Disclaimer: I rarely ever write negative articles about companies or products. I believe in the old adage: If you can’t say something nice, don’t say anything at all. But I feel strongly that this issue warrants […]

    How to Position Your Small Business Against Big Competitors

    How to Position Your Small Business Against Big Competitors

    Big THANKS to Visa for sponsoring this post! National Small Business Week is upon us, and it’s a week that matters to me as an entrepreneur. Small business is the lifeblood of our economy, and in the spirit of keeping small business thriving, it’s important that you know how to position your business against your […]