Author Archive for Stephanie Chandler
Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business , LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products. She is also founder and CEO of http://AuthorityPublishing.com, a custom publisher specializing in nonfiction books, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is currently a blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com.
How to Build Your Following Like a Rock Band
I recently watched an interview with Will.i.am, the creative genius and songwriter from the Black Eyed Peas. After putting on spectacular concerts, Will.i.am shows up at a local club and spins music for hours. It’s a surprise to club-goers, and a remarkable way to build a fan base. Dazzling an extra 300+ people after each [...]
How to Research a Niche Market
The following information on how to research a niche market is an excerpt from the book: Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. * * * Before you settle on a niche, it’s important to investigate the demand within that niche, the opportunities and [...]
New Coaching Program in the Works: Will You Take a Quick Survey for Me?
I’m currently developing plans for a group coaching program. Since I no longer offer consulting services, I thought this would be a fun way to work with people each month. I can promise you that it will NOT be over-hyped, over-promised, or over-priced! In order to move forward, I need your help! Would you please [...]
Where to Find Clip Art and Images – And How to Use Them Without Violating Copyright Laws
Whether you want to add images to your blog posts or use them in your marketing materials and projects, you should know that there are copyright laws and rules that apply for images, just like there are protections for written words. Though we can all use Google to locate photos, it doesn’t give us the [...]
How to Own Your Niche: Narrow Your Focus to Win Clients
My new book is due out in early February (Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business) and it’s about more than internet marketing. It’s also about figuring out how to stand out in your field—no matter how many others also do what you do. [...]
What to Do When a New Product or Service Falls Flat
In my previous post, “Are you a Launchaholic?” we discussed the importance of focusing on the products and services you’ve already created and making those successful before moving on to a new venture. But sometimes, even after all of that effort, a new product or service still doesn’t work. When this happens you have two [...]
Are You a Launchaholic? How Frequent Product and Service Launches Could Hurt Your Business
A few years ago I put myself through a major time management overhaul. I needed to figure out why I constantly felt overwhelmed, and then find a way to improve my quality of life at work. One of the biggest discoveries I made was in how much time it took me to assemble new programs. [...]
Pre-Order Your Copy of OWN YOUR NICHE!
We just launched the pre-sale for my newest book: Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. The book will ship in early February, but if you pre-order you will receive a PDF of the full manuscript, plus some of my favorite resources and templates, [...]
How to Build a Business that Runs Without You: Part 2
In yesterday’s post I shared my journey of opening a bookstore and putting the business on auto-pilot. After I sold the store, I found myself running a freelance marketing business. I wrote articles for trade publications, wrote copy for websites and marketing collateral, continued writing books, managing BusinessInfoGuide.com, and also worked as a professional speaker. [...]
How to Build a Business that Runs Without You: Part 1
My first business was a 2800 square-foot bookstore in Sacramento, California. I had quit my Silicon Valley job to open the store and about six weeks after the Open sign was lit, I thought I had made a big mistake. I hated running a retail business. I resented the hours involved, the demands on my [...]
