• RSSAuthor Archive for Stephanie Chandler

    Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media marketing services, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for authors. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. Subscribe to Stephanie Chandler's blog feed here.

    event planning guidelines

    Event Planning Guidelines

    1. Write Sales Copy – Who do you want to attend and what are the benefits to them? Write your sales copy, complete with attendee benefits. Don’t bother with cheesy testimonials from people you know. If you’ve held similar events in the past, you can include testimonials from actual attendees. Manufactured testimonials from your online […]

    Facebook Likes about EdgeRank and Organic Reach on Pages

    The Lies Facebook Tells its Small Business Users and What You Can Do About it

    Facebook recently posted an article entitled “Organic Reach on Facebook: Your Questions Answered,” and it made my blood boil. (Disclaimer: I rarely ever write negative articles about companies or products. I believe in the old adage: If you can’t say something nice, don’t say anything at all. But I feel strongly that this issue warrants […]

    How to Position Your Small Business Against Big Competitors

    How to Position Your Small Business Against Big Competitors

    Big THANKS to Visa for sponsoring this post! National Small Business Week is upon us, and it’s a week that matters to me as an entrepreneur. Small business is the lifeblood of our economy, and in the spirit of keeping small business thriving, it’s important that you know how to position your business against your […]

    Why I'm Proud to Be a Woman Owned Business

    Why I’m Proud to Be a Woman-Owned Business

    Thanks to Visa Business for sponsoring this post! When I was first asked to write about being a woman business owner, I hesitated for a moment. The truth is that it’s not a topic I think about very much unless I’m asked. Mostly I see myself as a hard-working entrepreneur, who happens to be female. […]

    5 Ways Credit Cards Can Help You Grow Your Business

    5 Ways Credit Cards Can Help You Grow Your Business

    (Big thanks to Visa Business for sponsoring this post!) You may not realize that credit cards can have a significant impact on the growth of your business. Following are the top five ways credit cards can help you build a thriving business. 1. Expense Tracking Using credit cards keeps my expenses in one easy-to-access location […]

    photo of target

    Increase Website Traffic: Incorporate Photos and Videos

    Photos and videos create visual appeal on your website. From before and after photos and video demonstrations to images of your facilities and staff, there are many ways you can showcase your business and add visual appeal to your website. Each photo or video that you add to your site not only enhances appeal for […]

    Presentation: Own Your Niche - Internet Marketing

    New Presentation Slide Deck: Own Your Niche on the Internet and Beyond

    This has been one of my most popular presentations over the last year and I recently updated the slide deck (which you can view below). If you know of a business conference or event where I should come present this material, please get in touch with me! Own Your Niche on the Internet and Beyond: […]

    How to Overcome the Isolation of Working at Home

    How to Overcome the Isolation of Working at Home

    Recently two of my clients mentioned how isolated they feel working at home, and I began remembering back to what that felt like in my early years as an entrepreneur. There were days when I desperately needed to see other humans. Soon I realized that I needed to build a network. When you no longer […]

    Get Paid to Write: List of Websites That Pay for Content

    Get Paid for Writing: List of Websites That Pay for Content

    There are an increasing number of websites that allow contributors to earn money from contributing content. These can generate additional exposure for users and their content while also generating revenue. Squidoo (www.squidoo.com), which is hosted by Seth Godin and friends, allows users to create a “lens,” which is essentially like an individual blog post. Squidoo […]

    Lessons Learned from 10 Years of Entrepreneurship (and Why I’ll Never Return to Corporate America)

    Lessons Learned from 10 Years of Entrepreneurship (and Why I’ll Never Return to Corporate America)

    Big thanks to Visa for sponsoring this post! It was ten years ago this month that I left my Silicon Valley job behind to pursue my entrepreneurial dreams. I’ll never forget the last time I drove away from the big, sterile building where I collected a paycheck. It was a warm summer evening; I put […]