Author Archive for Stephanie Chandler
Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business , LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products. She is also founder and CEO of http://AuthorityPublishing.com, a custom publisher specializing in nonfiction books, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. Subscribe to Stephanie Chandler's blog feed here.
The Secret to Pitching Anything to Anyone
My last “real job,” before I ventured into entrepreneurial life ten years ago, was in software sales. I worked for a big Silicon Valley tech company and went through countless sales training programs over the years. But there was one lesson nobody ever taught me in those high-dollar training classes, and it’s the most important [...]
7 Essential Steps to Build an Online Presence for Your Business
I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can [...]
From Entrepreneur to CEO: The Most Important (and Profitable) Change You Can Make in Your Business
For years I have watched hundreds of entrepreneurs with tremendous potential struggle to grow their businesses. I have listened to their stories and watched the frustration that so many of them experience. Having built several businesses myself over the years, I eventually identified the common denominator: trying to do it all. By nature entrepreneurs are [...]
20 Ways to Generate Blog Content Without Writing it Yourself
For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, [...]
How to Analyze Your Revenue Streams and Prepare for Significant Business Growth
Several times each year I go through an exercise where I analyze my revenue streams and forecast where I want them to be. There is a lot to be learned in this process, and it can have a significant impact on the growth of your business. No matter what kind of business you run, you [...]
Simple Guidelines to Help You Write Great Copy for Your Website
The content on your website is as important, if not more important, than the actual site design. You could have the most beautiful website design, but if the content—your website copy—doesn’t deliver the right message, then your website will fail to do its job. I recommend hiring a professional web copywriter to help you develop [...]
8 Ways You’re Leaving Money on the Table with Your Business
If you’re wondering where the holes are in your business, and where you might be able to find more revenues, following are some of the common ways small businesses miss out on revenue opportunities. 1. Past Clients – Your past clients already have a history with you, which means that they are far more likely [...]
Small Business: Lessons Learned from an IRS Audit
Several years ago I received the dreaded letter—one “inviting” me to bring all of my paperwork to the local IRS office for an audit. After reading the letter, I couldn’t help but to flash back on getting summoned to the principal’s office as a kid. Though I hadn’t done anything wrong, I felt that unmistakable [...]
10 Creative Ways to Promote Your Business with PowerPoint and Slideshare
While PowerPoint slides are typically projected onto a screen while delivering a presentation, you can also feature them on your website pages using Slideshare, a free social sharing service for presentations. When you upload a presentation to Slideshare, you can then grab some HTML code and embed the presentation in a slide viewer on your [...]
How to Host Teleseminars and Webinars
By now you’re probably familiar with webinars and teleseminars. A webinar is an event conducted on a computer, which typically shows slides or a visual demonstration to attendees. A teleseminar is conducted by phone, where participants dial in to a conference line and listen to the host either present some kind of material or interview [...]
