• 8 Reasons to Fall in Love with Twitter and Use it to Promote Your Business

    1. Stay on top of industry trends. Follow authorities in your industry, reasons to love twitter and use it to promote your businessincluding authors, trade associations, and related organizations so that you’re always learning.

    2. Attract your target audience. Find them, exchange tweets with them, share information with them. Twitter is an active community covering a wide range of demographics, making it a powerful place to share content and build your audience.

    3. Monitor breaking news. I personally learned about the deaths of Ted Kennedy and Michael Jackson via the almost instantaneous tweets on Twitter, not to mention other important news alerts that come through in a blink.

    4. It’s fun! Really! Twitter gives you a great platform for connecting with potential customers, peers, and alliance partners, not to mention an active community of content where you can learn at every turn. Each day is a new adventure full of opportunities.

    5. Find discounts and special offers. Retailers share coupons, sale announcements, and other offers for their Twitter followers.

    6. Conduct industry research. You can use Twitter as a platform for asking questions and getting important answers from your audience.

    7. Drive traffic to your website or blog. Share new blog posts and articles on Twitter along with a link back to your site and you will discover how powerful this platform can be.

    8. To use it well, you’ve got to love it. I don’t know anyone who has built a large audience yet finds Twitter frustrating, annoying, or time consuming. The real secret to success on Twitter is to enjoy using it because that will come through and will make everything you do there stand out even more.

    Filed Under: Internet MarketingOnline Marketing by SCSocial Media


    About the Author: Stephanie Chandler is an author of nine books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business and The Nonfiction Book Marketing Plan: Simple Strategies to Build Your Audience and Sell More Books. She is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media marketing services, BusinessInfoGuide.com, a directory of resources for entrepreneurs, and the Nonfiction Authors Association, a marketing community for authors. She has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes. For author and speaker details, visit http://StephanieChandler.com. Subscribe to Stephanie Chandler's blog feed here.

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    1. Couldn’t have put it better myself! I started using Twitter solely to promote my business but I have officially fallen in love with it. =)

    2. SharronNo Gravatar says:

      Thank you for the information. I plan on leaving my job in February 2012 to focus on my business full-time. I need all the marketing help I can get.

    3. Chin M CNo Gravatar says:

      Thanks for this enlightening article Stephanie . Twitter was the first social media tool I signed up but then I have hooked on to Facebook – I have been too lazy to make Twitter work for my business ..And after reading this article – I will use some of your ideas – it is indeed a very useful online tool ..thanks again

    4. Bruce StarrNo Gravatar says:

      Good work Stephanie. I was a member of NSA for several years and loved it. I was wondering if you would take a look at my website and see if you know of any need for the work I do in your area. Looking forward to hearing from you. Bruce Starr

    5. Elva AnsonNo Gravatar says:

      Stephanie,how do you build an audience on Twitter? I think I only have a few people who see my posts on twitter.

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