8 Reasons to Fall in Love with Twitter and Use it to Promote Your Business
By Stephanie Chandler on Dec 26, 2011 with Comments 10
1. Stay on top of industry trends. Follow authorities in your industry, 
including authors, trade associations, and related organizations so that you’re always learning.
2. Attract your target audience. Find them, exchange tweets with them, share information with them. Twitter is an active community covering a wide range of demographics, making it a powerful place to share content and build your audience.
3. Monitor breaking news. I personally learned about the deaths of Ted Kennedy and Michael Jackson via the almost instantaneous tweets on Twitter, not to mention other important news alerts that come through in a blink.
4. It’s fun! Really! Twitter gives you a great platform for connecting with potential customers, peers, and alliance partners, not to mention an active community of content where you can learn at every turn. Each day is a new adventure full of opportunities.
5. Find discounts and special offers. Retailers share coupons, sale announcements, and other offers for their Twitter followers.
6. Conduct industry research. You can use Twitter as a platform for asking questions and getting important answers from your audience.
7. Drive traffic to your website or blog. Share new blog posts and articles on Twitter along with a link back to your site and you will discover how powerful this platform can be.
8. To use it well, you’ve got to love it. I don’t know anyone who has built a large audience yet finds Twitter frustrating, annoying, or time consuming. The real secret to success on Twitter is to enjoy using it because that will come through and will make everything you do there stand out even more.
Filed Under: Internet Marketing • Online Marketing by SC • Social Media
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Couldn’t have put it better myself! I started using Twitter solely to promote my business but I have officially fallen in love with it. =)
Thank you for the information. I plan on leaving my job in February 2012 to focus on my business full-time. I need all the marketing help I can get.
[...] Why Twitter’s still a top tool. While you can explore the new and exotic to market your small business, it may also be a good idea not to ignore the old standbys. Here’s a look at why Twitter’s still the best promotional tool for your business. BusinessInfoGuide.com [...]
[...] Why Twitter’s still a top tool. While you can explore the new and exotic to market your small business, it may also be a good idea not to ignore the old standbys. Here’s a look at why Twitter’s still the best promotional tool for your business. BusinessInfoGuide.com [...]
Thanks for this enlightening article Stephanie . Twitter was the first social media tool I signed up but then I have hooked on to Facebook – I have been too lazy to make Twitter work for my business ..And after reading this article – I will use some of your ideas – it is indeed a very useful online tool ..thanks again
[...] Why Twitter’s still a top tool. While you can explore the new and exotic to market your small business, it may also be a good idea not to ignore the old standbys. Here’s a look at why Twitter’s still the best promotional tool for your business. BusinessInfoGuide.com [...]
Good work Stephanie. I was a member of NSA for several years and loved it. I was wondering if you would take a look at my website and see if you know of any need for the work I do in your area. Looking forward to hearing from you. Bruce Starr
[...] Why Twitter’s still a top tool. While you can explore the new and exotic to market your small business, it may also be a good idea not to ignore the old standbys. Here’s a look at why Twitter’s still the best promotional tool for your business. BusinessInfoGuide.com [...]
Stephanie,how do you build an audience on Twitter? I think I only have a few people who see my posts on twitter.
Hi Elva, I wrote a post on this exact topic recently over on the Authority Publishing blog. Hope this helps! http://authoritypublishing.com/book-marketing/twitter-for-authors-20-ways-to-build-your-audience-and-sell-more-books/