50 Reasons to Contact the Media or Send a Press Release
By Stephanie Chandler on Jun 13, 2011 with Comments 4
If you’re looking for a reason to send a press release or reach out to the 
media, here’s a list to keep handy:
- Comment on industry trend
- Holiday tie-in
- Piggyback on breaking news
- Industry statistics
- Contest launch
- Contest results
- A contest you’ve won
- Announce a new product or service
- Innovative use for your product/service
- Off-the-wall promotion
- Special event
- Comment on news story
- Charitable contribution
- Fundraiser you’re hosting
- Fundraiser you’re sponsoring
- Demonstration with broad appeal (i.e. cooking, organizing)
- Award received
- Free samples/giveaways
- Free demonstrations
- Free classes/events
- Company anniversary
- Industry predictions
- Survey/research launch
- Survey/research results
- Alliance/joint venture with another company
- Tips round-up
- Release a new whitepaper or special report
- Announce new patent
- Community involvement
- Partnership with a celebrity
- Open house
- Company executive to appear at event
- Incorporation change or IPO
- New employees or officers
- Change or launch of board of directors
- Financial reports
- Grants you’re giving or receiving
- Scholarships you’re giving
- Sponsorships (i.e. local sports team or Super Bowl)
- Media coverage received
- Participation in local events
- Business expansion
- Classes or workshops
- Mergers and acquisitions
- Take a position on a political issue
- New location/facilities
- Authored a book
- Mentioned in a book
- Appointment to a board or committee
- Changes to policies/procedures
Are you interested in conducting internet radio interviews? Check out our lists of internet radio shows and podcasts!
Filed Under: Marketing by SC • Public Relations (PR)
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Great ideas Stephanie. Thank you for the insight. So often we think, “Who’s going to be interested in this?” But you’re right, we should put it out there regardless because you never know what might spark someone’s attention.
Hi Bralynn, I know what you mean! Not everything sounds all that interesting, but with the right media outlet and the right timing, it can work. The key is to be persistent!
Thank you for these great ideas Stephanie, and you are right about the key is being persistent!
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