Google Search Tips

Exact Keyword Search: You can specify exact keywords by putting a plus sign (+) in front of the word. For example, if you search for the word “publish,” Google search results would include “publishing” and “publisher.” Adding a plus sign to the beginning of the word (+publish) will ensure that you only receive exact matches. […]

Content Marketing Tactic: Podcasts and Audio Recordings

Have you noticed that more and more websites have audio built right into the pages? Some start talking as you land on the page (something I don’t recommend), while others offer a control box where you can decide if you want to hear the recorded message. Keep in mind that we all learn differently. Some […]

Content Marketing Tactic: Social Bookmarking

Social bookmarking sites like StumbleUpon, Digg, Delicious, and Reddit provide a way to create public online bookmarks for content. Each of these sites works a little differently, but the bottom line is the same: the goal is to get people to bookmark your content so that it gets greater visibility. For example, when a user […]

6 Questions to Help Identify Your Niche Focus

If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

Benefits of Choosing a Niche

Everything about marketing comes down to the audience—your target audience. And the audience is different for every business. Once you identify your audience, every marketing decision you make becomes easier because you can gather data to help you find that audience and you can begin building your service offerings and your marketing campaigns around their […]

What NOT to Share on Social Media

Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]
  • Articles for Entrepreneurs

  • Lynsey Bowen

    Double your Sales with these Email Marketing Tips by Lynsey Bowen

    The best way to increase your sales is to think like a prospective buyer. That’s true whether you’re selling a product via face-to-face personal contact or via email marketing. Prospective buyers are less apt to be conducive to a sales pitch from a stranger who they don’t want to communicate with than someone they know […]

  • LinkedInspiration, Best LinkedIn Marketing Methods

    LinkedInspiration: Best LinkedIn Marketing Methods by Anica Oaks

    LinkedIn is one of the most efficient business-to-business sites on the Internet. However, it is quickly becoming oversaturated as businesses of all types flock to it in hopes of making connections with decision-makers in their industries. Marketing yourself on LinkedIn is second in importance only to getting all of your information correct on the site. […]

  • Carrie Greene

    The Question That Lead to a $4000 Sale by Carrie Greene

    We’d been talking for 30-minutes.  The conversation moved from scheduling sales calls, qualifications and interview questions for a new hire, to a discussion about a current employee who was not required to attend daily staff meetings because her personal life conflicted with them.  As we talked about the various issues we noticed a common thread.  […]

  • Business Insurance, Breaking Down the Basics

    Business Insurance: Breaking Down the Basics by Anica Oaks

    If you are ready to finally get your small business off the ground, it is time to think about commercial insurance. Every company must have a comprehensive insurance policy before ever making that first sale, but many business owners are unsure of where to begin this process. With the correct policy in place, owners will […]

  • More from Articles for Entrepreneurs
  • Business Growth Strategies Blog by Stephanie Chandler

  • google search tips

    Google Search Tips

    Exact Keyword Search: You can specify exact keywords by putting a plus sign (+) in front of the word. For example, if you search for the word “publish,” Google search results would include “publishing” and “publisher.” Adding a plus sign to the beginning of the word (+publish) will ensure that you only receive exact matches. […]

  • Podcasts and Audio Recordings

    Content Marketing Tactic: Podcasts and Audio Recordings

    Have you noticed that more and more websites have audio built right into the pages? Some start talking as you land on the page (something I don’t recommend), while others offer a control box where you can decide if you want to hear the recorded message. Keep in mind that we all learn differently. Some […]

  • Social bookmarking

    Content Marketing Tactic: Social Bookmarking

    Social bookmarking sites like StumbleUpon, Digg, Delicious, and Reddit provide a way to create public online bookmarks for content. Each of these sites works a little differently, but the bottom line is the same: the goal is to get people to bookmark your content so that it gets greater visibility. For example, when a user […]

  • Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

    6 Questions to Help Identify Your Niche Focus

    If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

  • More from Business Growth Strategies Blog by Stephanie Chandler
  • Small Business Marketing

  • Social Media Cheat Sheet

    Quick and Easy Social Media Cheat Sheet

    Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own […]

  • Understanding Social Proof and How it Can Work for Your Business

    Understanding Social Proof and How it Can Work for Your Business

    The term “social proof” has gained popularity in recent years, but it’s really just a fancy phrase for “testimonials.” However, people often underestimate the power of social proof. It’s a way of providing evidence that other people like your products or services, and this is far more important than you might realize. As consumers we […]

  • 7 Essential Steps to Build an Online Presence for Your Business

    7 Essential Steps to Build an Online Presence for Your Business

    I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can […]

  • 20 Ways to Generate Blog Content Without Writing it Yourself

    20 Ways to Generate Blog Content Without Writing it Yourself

    For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, […]

  • More from Small Business Marketing