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From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products

From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products

By Stephanie Chandler

 

 

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12 Ways to Thank Your Customers: Client Appreciation Strategies You Can Use Year-Round

By Stephanie Chandler

 

One of the biggest mistakes a business can make is investing the majority of marketing efforts in attracting new customers and forgetting about past customers. Your current and past clients are the foundation of your business because without them, your business would not exist. It also costs far more to acquire a new client than it costs to generate business from an existing client.

 

Showing appreciation for your clients can set you apart from your competitors, increase loyalty, improve retention, inspire sales and even build relationships that last a lifetime. Reaching out to your clients is also an opportunity to remind them that your business exists. Effective marketing relies on repeat exposure and showing appreciation is an affordable and effective way to keep your marketing wheels in motion.

 

One note of caution: some companies and industries have strict guidelines about accepting gifts. This is especially true of media professionals and government workers. Gifts can be construed as bribes so when in doubt, ask your clients if such policies exist or stick to sending items with no monetary value.

 

Following are client appreciation strategies that can help you cultivate client retention.

 

1. Greeting Cards

The Guinness Book of World Records lists Joe Girard, a car salesman from Detroit, as the world’s best salesman. Girard earned the honor by selling 18 cars in a single day. One of his secrets to success is sending 12 cards per year to every single customer and prospect. There are dozens of major and minor holidays throughout the year and each provides a great reason to send a card.

 

2. Personal Notes

Thoughtful and unexpected thank you notes can be sent after client appointments, following a purchase or whenever a client has done anything deserving some appreciation. While sending an e-mail may be quick and easy, you will make a better impression by sending a note in the mail.

 

3. Invitations

Though it is important to recognize all of your clients, it is just as important to pay extra attention to your top clients. Spending time together outside of the office gives you a chance to cultivate the relationship by getting to know each other better (in the sales world, this is called “face time”). Consider inviting your top contacts to lunch, dinner, sporting events, charity functions or other events where you can spend time together.

 

4. Small Gifts

Flowers, books, a mug full of candy and other token items can make thoughtful gifts for clients. These can be sent on special occasions such as birthdays, holidays or anniversaries, or can be sent for no reason other than to show your gratitude.

 

5. Food

Everyone loves food. Consider sending cupcakes from your local bakery, providing a catered lunch at your client’s office or dropping off a tray of cookies.

 

6. Gift Cards

Sending gift cards for items or places your clients will enjoy can have an added benefit: they will think of you when it comes time to redeem the gift! Options include coffee shops, restaurants, movies, bookstores, office supplies or anything else your clients would appreciate. For even more mileage, consider partnering with another business and send each other’s gift cards.

 

7. Referral Rewards

The highest compliment you can receive is a referral to your business. This gesture deserves recognition in the form of a thank you note, discount on services or small gift card. Always acknowledge when a customer sends business your way.

 

8. Reverse Referrals

If your clients are business owners, look for ways to refer business to them. This is an unexpected gesture that is sure to set you apart.

 

9. Customer Appreciation Days

Designate one or more days each year to celebrate your clients. You could offer a customer-only secret promotional sale, give away lunch if you have a physical location or provide a special bonus to those on your mailing list.

 

10. The Gift of Information

Ebooks, reports, workbooks, videos and other types of information products can make great gifts. For example, compile a list of useful tips that your customers will appreciate and either deliver it via e-mail in a PDF document or publish it in booklet format to mail or hand out.

 

11. Host Events

Host a party or an open house at your office or a restaurant. If your clients are geographically dispersed, you can hold a virtual event by inviting them to participate in complimentary online seminars.

 

12. Life Events

If you know that your client is getting married, having a baby, being promoted or enjoying another major life event, send an acknowledgement—even if it is a simple card. Your gesture will not be forgotten.

 

 

About the Author:

Stephanie Chandler is the author of several business and marketing books including FROM ENTREPRENEUR TO INFOPRENEUR: MAKE MONEY WITH BOOKS, E-BOOKS AND INFORMATION PRODUCTS. Discover hundreds of resources for entrepreneurs at www.BusinessInfoGuide.com. For author and speaker details visit www.StephanieChandler.com.

*This article can be reprinted in full provided the author resource box is included with the publication.

Business Book:

From Entrepreneur to Infopreneur:

Make Money with Books, eBooks & Information Products

 

Do you want to sell information products including ebooks, books, teleseminars and more? This book will teach you all the steps you need including how to set up your website, create products, automate product sales and delivery, and promote your products online. Each chapter concludes with an interview with a successful infopreneur including Joe Vitale, Dan Poynter and more!

 

Get More Info About From Entrepreneur to Infopreneur

 

The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams! by Stephanie Chandler: Business book - Click for info

Business Book:

The Business Startup Checklist and Planning Guide:

Seize Your Entrepreneurial Dreams!

 

Do you need help understanding the steps involved in starting a business?  Would you like an extensive list of resources to locate business start-up information? This is more than just a checklist, it is a comprehensive guide to make your business dreams a reality! Each chapter concludes with an interview with a successful entrepreneur including a preschool owner, shoe store owner, doggie daycare owner and more!

 

Get More Info About The Business Startup Checklist

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Author Stephanie Chandler

Greetings and welcome to Business Info Guide! I am Stephanie Chandler and I launched this site in 2004 as a way to share useful resources with fellow entrepreneurs. I hope you find plenty of valuable information here! Don't forget to sign up for our monthly newsletter. I promise not to crowd your mailbox with lots of promotions - I value your time and attention.

 

Wishing you abundant joy and success,

-Stephanie

 

 

 

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Industry Guides:  Resources for Starting a Business

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