Event Planning Guidelines

1. Write Sales Copy – Who do you want to attend and what are the benefits to them? Write your sales copy, complete with attendee benefits. Don’t bother with cheesy testimonials from people you know. If you’ve held similar events in the past, you can include testimonials from actual attendees. Manufactured testimonials from your online […]

Converting Site Visitors into Buyers

Once you have your website up and running and a shopping cart system in place, the next step is to make sure your website does its job.  Here are some tips to get your sales cranking: Make it easy for visitors to find your products and services. Easy site navigation is important, so make sure […]

The Lies Facebook Tells its Small Business Users and What You Can Do About it

Facebook recently posted an article entitled “Organic Reach on Facebook: Your Questions Answered,” and it made my blood boil. (Disclaimer: I rarely ever write negative articles about companies or products. I believe in the old adage: If you can’t say something nice, don’t say anything at all. But I feel strongly that this issue warrants […]

Promoting Your Event

If you want people to attend your event, you need to invite them—and then remind them repeatedly. You should begin promoting well in advance—ideally at least 60 days ahead of time (though 30 days can work if you’re aggressive with promotion). Of course, you still have to ask for the sale, and providing some incentive […]

7 Important SEO Strategies

Following are 7 strategies to incorporate into your SEO plans. Headline Tags  One important factor in featuring the keywords that are central on your web pages is the use of headline tags. A headline is denoted on a web page with basic HTML code: <h1>, <h2>, <h3>, etc.  These tags not only affect the formatting […]

Build Your Own Online Community

If you can turn your website into a community destination for your target audience, you will begin spinning gold. A simple five-page brochure website is not likely to draw people in by the thousands, but an online community with resources and valuable information can in itself become a client-generating machine. Chris Garrett is a consultant […]
  • Business Growth Strategies Blog by Stephanie Chandler

  • event planning guidelines

    Event Planning Guidelines

    1. Write Sales Copy – Who do you want to attend and what are the benefits to them? Write your sales copy, complete with attendee benefits. Don’t bother with cheesy testimonials from people you know. If you’ve held similar events in the past, you can include testimonials from actual attendees. Manufactured testimonials from your online […]

  • Converting Site Visitors into Buyers

    Converting Site Visitors into Buyers

    Once you have your website up and running and a shopping cart system in place, the next step is to make sure your website does its job.  Here are some tips to get your sales cranking: Make it easy for visitors to find your products and services. Easy site navigation is important, so make sure […]

  • Facebook Likes about EdgeRank and Organic Reach on Pages

    The Lies Facebook Tells its Small Business Users and What You Can Do About it

    Facebook recently posted an article entitled “Organic Reach on Facebook: Your Questions Answered,” and it made my blood boil. (Disclaimer: I rarely ever write negative articles about companies or products. I believe in the old adage: If you can’t say something nice, don’t say anything at all. But I feel strongly that this issue warrants […]

  • Promote your event

    Promoting Your Event

    If you want people to attend your event, you need to invite them—and then remind them repeatedly. You should begin promoting well in advance—ideally at least 60 days ahead of time (though 30 days can work if you’re aggressive with promotion). Of course, you still have to ask for the sale, and providing some incentive […]

  • More from Business Growth Strategies Blog by Stephanie Chandler
  • Small Business Marketing

  • Social Media Cheat Sheet

    Quick and Easy Social Media Cheat Sheet

    Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own […]

  • Understanding Social Proof and How it Can Work for Your Business

    Understanding Social Proof and How it Can Work for Your Business

    The term “social proof” has gained popularity in recent years, but it’s really just a fancy phrase for “testimonials.” However, people often underestimate the power of social proof. It’s a way of providing evidence that other people like your products or services, and this is far more important than you might realize. As consumers we […]

  • 7 Essential Steps to Build an Online Presence for Your Business

    7 Essential Steps to Build an Online Presence for Your Business

    I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can […]

  • 20 Ways to Generate Blog Content Without Writing it Yourself

    20 Ways to Generate Blog Content Without Writing it Yourself

    For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, […]

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