Make Your Collateral Worth Keeping

In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

How to Increase Revenue and Get Your Freedom Back By Outsourcing to the Right People

Many business owners have type-A personalities, and I’m no exception. We want to be in control of everything, all the time. Worse, we think nobody else can do it as well as we do. Unfortunately, this kind of thinking chains you to your business and imposes a ceiling on your revenue growth. The other big […]

Engage on Other Blogs

Search for blogs that reach your target audience and get involved. When you post a comment on another blog, you have a chance to get visibility with that blog’s readers. I posted a comment on a Wall Street Journal article about publishing and received more than 100 visits to my website as a result. It […]

Study Companies in Your Industry that Are Successful

You don’t have to contact competitors to learn from them. You can also sit back and study what they’re doing. You can learn a lot simply from visiting websites or reading marketing collateral. Study their services, how they position themselves, and what you like and don’t like about how they’re doing business. Also pay attention […]

How to Get Corporate Sponsors

The real key is finding companies that want to reach the same audience as you, and then offer them options for working together. For example, if you’re a fitness expert, you can pursue relationships with companies that manufacture fitness equipment and diet products, or offer related services. If you’re an expert in productivity, you can […]

Event Planning Guidelines

1. Write Sales Copy – Who do you want to attend and what are the benefits to them? Write your sales copy, complete with attendee benefits. Don’t bother with cheesy testimonials from people you know. If you’ve held similar events in the past, you can include testimonials from actual attendees. Manufactured testimonials from your online […]
  • Interviews - Entrepreneurs & Authors

  • Yoga In A Business Suit

    Ken Grant, Author of Yoga In A Business Suit

    Book Title: Yoga In A Business Suit Website URL: http://motivatedbranding.com/yoga_in_a_business_suit/ Social Media Links: Twitter: /motivatedbrand Facebook: /yogainabusinesssuit LinkedIn: /motivatedkengrant What is your book about? ‘Yoga In A Business Suit’ will captivate you with its powerful metaphors and parallels between the art of yoga and the hard-hitting world of business and branding. These 10 intriguing analogies […]

  • Kisha Mays

    Entrepreneur Interview: Kisha Mays, Just Fearless LLC

    Business Name: Just Fearless LLC Website URL: http://www.justfearless.com Year Founded: 2007 Business Partners: None as I have learned from one of the women I admire the most, Oprah Winfrey, that it is best to own it and control it. Number of Employees: 5-10 What does your company do? Just Fearless LLC provides entrepreneurial & networking […]

  • Rakesh Soni

    Entrepreneur Interview: Rakesh Soni, LoginRadius

    Business Name: LoginRadius Website URL: www.loginradius.com Year Founded: 2012 Business Partners: I have one cofounder – Deepak Gupta and also 4 major investors – Yaletown Venture Partners from Vancouver, BDC Capital from Toronto, Real Ventures from Montreal and Accelerate Fund from Calgary. Number of Employees: 30 What does your company do? LoginRadius is a Software […]

  • Jeff Harmon

    Jeff Harmon, Author of The Anatomy of a Principled Leader and Become a Better Leader, 10 Minutes at a Time

    Book Titles: “The Anatomy of a Principled Leader” and “Become a Better Leader, 10 Minutes at a Time” Website URL: www.brilliancewithincoaching.com Social Media Links: Twitter: www.twitter.com/jeffdharmon74 Facebook: www.facebook.com/pages/Brilliance-Within-Coaching-and-Consulting/123830964375977 LinkedIn: https://www.linkedin.com/in/brilliantcoach What is your book about? “The Anatomy of a Principled Leader” is a step into a different brand of leadership.  One that is character driven and flips the […]

  • More from Interviews - Entrepreneurs & Authors
  • Articles for Entrepreneurs

  • Lori Williams

    Success: A Goal or Unhealthy Obsession? by Lori Williams

    Entrepreneurs are high-energy people driven by the need to succeed. I have experienced this in myself, my colleagues and the students who attend my entrepreneurship class at USC. Respectfully, the term successful by its very nature is a subjective and personal term. However, in the business world it is usually defined by the amount of […]

  • Carrie Greene

    The Key To A Successful Business…Respect Yourself by Carrie Greene

    It comes up time and time again. You know you are being taken advantage of. Then suddenly out of your mouth come the words “Sure, I can do that” or “it’s ok, don’t worry about it. I’ll take care of it.” You think you’re being nice. You may think it’s your job, so even if […]

  • Lori Williams

    Wrong Thinking Leads Bad Results by Lori Williams

    In order to survive long-term, companies must develop a unique and sustainable competitive advantage—what will set your company apart from your competitors. Additionally, independent of size or time in business, companies have limited resources for deployment and must determine how best to invest scarce resources. The main resources are human capital (the people and their […]

  • Carrie Greene

    Stop Accepting Advice by Carrie Greene

    According to the weather app it’s 57 degrees and mostly cloudy. I was hoping to sit outside, get some work done and soak in some vitamin D. I looked outside. Not a cloud in the sky and the sun was warm. Obviously the weather app was wrong. Can you guess where I am right now? […]

  • More from Articles for Entrepreneurs
  • Business Growth Strategies Blog by Stephanie Chandler

  • Make Your Collateral Worth Keeping

    Make Your Collateral Worth Keeping

    In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

  • Increase revenue and get your freedom back by outsourcing

    How to Increase Revenue and Get Your Freedom Back By Outsourcing to the Right People

    Many business owners have type-A personalities, and I’m no exception. We want to be in control of everything, all the time. Worse, we think nobody else can do it as well as we do. Unfortunately, this kind of thinking chains you to your business and imposes a ceiling on your revenue growth. The other big […]

  • Engage on other blogs

    Engage on Other Blogs

    Search for blogs that reach your target audience and get involved. When you post a comment on another blog, you have a chance to get visibility with that blog’s readers. I posted a comment on a Wall Street Journal article about publishing and received more than 100 visits to my website as a result. It […]

  • Study Companies in Your Industry that Are Successful

    Study Companies in Your Industry that Are Successful

    You don’t have to contact competitors to learn from them. You can also sit back and study what they’re doing. You can learn a lot simply from visiting websites or reading marketing collateral. Study their services, how they position themselves, and what you like and don’t like about how they’re doing business. Also pay attention […]

  • More from Business Growth Strategies Blog by Stephanie Chandler
  • Small Business Marketing

  • Social Media Cheat Sheet

    Quick and Easy Social Media Cheat Sheet

    Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own […]

  • Understanding Social Proof and How it Can Work for Your Business

    Understanding Social Proof and How it Can Work for Your Business

    The term “social proof” has gained popularity in recent years, but it’s really just a fancy phrase for “testimonials.” However, people often underestimate the power of social proof. It’s a way of providing evidence that other people like your products or services, and this is far more important than you might realize. As consumers we […]

  • 7 Essential Steps to Build an Online Presence for Your Business

    7 Essential Steps to Build an Online Presence for Your Business

    I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can […]

  • 20 Ways to Generate Blog Content Without Writing it Yourself

    20 Ways to Generate Blog Content Without Writing it Yourself

    For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, […]

  • More from Small Business Marketing