Content Marketing Tactic: Podcasts and Audio Recordings

Have you noticed that more and more websites have audio built right into the pages? Some start talking as you land on the page (something I don’t recommend), while others offer a control box where you can decide if you want to hear the recorded message. Keep in mind that we all learn differently. Some […]

Content Marketing Tactic: Social Bookmarking

Social bookmarking sites like StumbleUpon, Digg, Delicious, and Reddit provide a way to create public online bookmarks for content. Each of these sites works a little differently, but the bottom line is the same: the goal is to get people to bookmark your content so that it gets greater visibility. For example, when a user […]

6 Questions to Help Identify Your Niche Focus

If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

Benefits of Choosing a Niche

Everything about marketing comes down to the audience—your target audience. And the audience is different for every business. Once you identify your audience, every marketing decision you make becomes easier because you can gather data to help you find that audience and you can begin building your service offerings and your marketing campaigns around their […]

What NOT to Share on Social Media

Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]

Make Your Collateral Worth Keeping

In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]
  • Interviews - Entrepreneurs & Authors

  • Noelle Gross

    Noelle Gross, Author of Death and Taxes (And Your Resume)

    Book Title: Death and Taxes (And Your Resume) Website URL: www.ngcareerstrategy.com Social Media Links: Twitter: https://twitter.com/NGrossCareers Facebook: https://www.facebook.com/hunttohappy LinkedIn: http://www.linkedin.com/in/noellegross/ What is your book about? My book is about one of the necessary evils in life: the job search. I use my headhunter background and insights to offer practical advice on how to make this “necessary evil” less […]

  • Congratulations! You Just Lost Your J.O.B

    ​LaSean Rinique Shelton, Author of Congratulations! You Just Lost Your J.O.B

    Book Title: Congratulations! You Just Lost Your J.O.B Website URL: www.cyjlyj.com Social Media Links: Twitter: https://twitter.com/mzoptimizm Facebook: https://www.facebook.com/CYJLYJ LinkedIn: www.linkedin.com/in/msshelton/ What is your book about? CONGRATULATIONS! YOU JUST LOST YOUR J.O.B!’ brings together a group of ‘dedicated entrepreneurs’ to prove that losing a job can dramatically change anyone’s life for the better. While most see a ‘Job’ as […]

  • ​Stephen Lesavich

    ​Stephen Lesavich, Author of The Plastic Effect: How Urban Legends Influence the Use and Misuse of Credit Cards

    Book Title: The Plastic Effect:  How Urban Legends Influence the Use and Misuse of Credit Cards Website URL: www.theplasticeffect.com Social Media Links: Twitter: https://twitter.com/SLesavich Facebook: https://www.facebook.com/ThePlasticEffect LinkedIn: https://www.linkedin.com/pub/stephen-lesavich-phd/1/b46/602 What is your book about? In our book, we have selected 25 of the most common urban legends influencing the use and misuse of credit cards. As business leaders and […]

  • Alex Rodriguez

    Alex Rodriguez, Author of Digital BACON

    Book Title: Digital BACON Website URL: http://digitalbaconbook.com Social Media Links: Twitter: http://twitter.com/AlxRodz Facebook: https://www.facebook.com/alexander.rodriguez1 LinkedIn: http://www.linkedin.com/pub/alexander-rodriguez/4/205/273/ What is your book about? In my book, I describe the five qualities found in every successful online presence that generates business, and the process to achieve these qualities. B-A-C-O-N is an easy-to-remember acronym for the five qualities. What inspired you to […]

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  • Business Growth Strategies Blog by Stephanie Chandler

  • Podcasts and Audio Recordings

    Content Marketing Tactic: Podcasts and Audio Recordings

    Have you noticed that more and more websites have audio built right into the pages? Some start talking as you land on the page (something I don’t recommend), while others offer a control box where you can decide if you want to hear the recorded message. Keep in mind that we all learn differently. Some […]

  • Social bookmarking

    Content Marketing Tactic: Social Bookmarking

    Social bookmarking sites like StumbleUpon, Digg, Delicious, and Reddit provide a way to create public online bookmarks for content. Each of these sites works a little differently, but the bottom line is the same: the goal is to get people to bookmark your content so that it gets greater visibility. For example, when a user […]

  • Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

    6 Questions to Help Identify Your Niche Focus

    If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

  • Benefits of Choosing Your Niche

    Benefits of Choosing a Niche

    Everything about marketing comes down to the audience—your target audience. And the audience is different for every business. Once you identify your audience, every marketing decision you make becomes easier because you can gather data to help you find that audience and you can begin building your service offerings and your marketing campaigns around their […]

  • More from Business Growth Strategies Blog by Stephanie Chandler
  • Small Business Marketing

  • Social Media Cheat Sheet

    Quick and Easy Social Media Cheat Sheet

    Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own […]

  • Understanding Social Proof and How it Can Work for Your Business

    Understanding Social Proof and How it Can Work for Your Business

    The term “social proof” has gained popularity in recent years, but it’s really just a fancy phrase for “testimonials.” However, people often underestimate the power of social proof. It’s a way of providing evidence that other people like your products or services, and this is far more important than you might realize. As consumers we […]

  • 7 Essential Steps to Build an Online Presence for Your Business

    7 Essential Steps to Build an Online Presence for Your Business

    I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can […]

  • 20 Ways to Generate Blog Content Without Writing it Yourself

    20 Ways to Generate Blog Content Without Writing it Yourself

    For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, […]

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