E-Commerce Implementation Options

Making your products or services available for sale online can quickly generate new revenue for many types of businesses. Even selling just a few items can have an impact on your bottom line. A couple of years ago, my father’s birthday was approaching and I decided to get him a gift certificate to his favorite […]

Community Marketing Methods

When aiming your marketing efforts at communities, the first consideration is your niche audience. You want to figure out where they spend their time, what their interests are, and where you can find them. Following are some places to begin your search. Online Communities  Since the advent of the internet, online communities have made it […]

Press Releases and the Internet

Traditionally, a press release is sent directly to media outlets or sent through a distribution service. One of the most popular online distribution services is http://prweb.com. For a fee, your release can be distributed to hundreds of online news sources, including industry-specific journalists. You can also access press release distribution via http://gebbiepress.com. Not only can […]

Elements of a Media Kit

A media kit is a collection of information and facts about your business that the media can access to learn about your company. In the past, media kits were traditionally delivered by postal mail in hard-copy format, but access to the internet has led to more and more businesses making their media kits available online. […]

Google Search Tips

Exact Keyword Search: You can specify exact keywords by putting a plus sign (+) in front of the word. For example, if you search for the word “publish,” Google search results would include “publishing” and “publisher.” Adding a plus sign to the beginning of the word (+publish) will ensure that you only receive exact matches. […]

Content Marketing Tactic: Podcasts and Audio Recordings

Have you noticed that more and more websites have audio built right into the pages? Some start talking as you land on the page (something I don’t recommend), while others offer a control box where you can decide if you want to hear the recorded message. Keep in mind that we all learn differently. Some […]
  • Business Growth Strategies Blog by Stephanie Chandler

  • ecommerce implementation options

    E-Commerce Implementation Options

    Making your products or services available for sale online can quickly generate new revenue for many types of businesses. Even selling just a few items can have an impact on your bottom line. A couple of years ago, my father’s birthday was approaching and I decided to get him a gift certificate to his favorite […]

  • community marketing methods

    Community Marketing Methods

    When aiming your marketing efforts at communities, the first consideration is your niche audience. You want to figure out where they spend their time, what their interests are, and where you can find them. Following are some places to begin your search. Online Communities  Since the advent of the internet, online communities have made it […]

  • press releases and the internet

    Press Releases and the Internet

    Traditionally, a press release is sent directly to media outlets or sent through a distribution service. One of the most popular online distribution services is http://prweb.com. For a fee, your release can be distributed to hundreds of online news sources, including industry-specific journalists. You can also access press release distribution via http://gebbiepress.com. Not only can […]

  • elements of a media kit

    Elements of a Media Kit

    A media kit is a collection of information and facts about your business that the media can access to learn about your company. In the past, media kits were traditionally delivered by postal mail in hard-copy format, but access to the internet has led to more and more businesses making their media kits available online. […]

  • More from Business Growth Strategies Blog by Stephanie Chandler
  • Small Business Marketing

  • Social Media Cheat Sheet

    Quick and Easy Social Media Cheat Sheet

    Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own […]

  • Understanding Social Proof and How it Can Work for Your Business

    Understanding Social Proof and How it Can Work for Your Business

    The term “social proof” has gained popularity in recent years, but it’s really just a fancy phrase for “testimonials.” However, people often underestimate the power of social proof. It’s a way of providing evidence that other people like your products or services, and this is far more important than you might realize. As consumers we […]

  • 7 Essential Steps to Build an Online Presence for Your Business

    7 Essential Steps to Build an Online Presence for Your Business

    I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can […]

  • 20 Ways to Generate Blog Content Without Writing it Yourself

    20 Ways to Generate Blog Content Without Writing it Yourself

    For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, […]

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