How to Get Corporate Sponsors

The real key is finding companies that want to reach the same audience as you, and then offer them options for working together. For example, if you’re a fitness expert, you can pursue relationships with companies that manufacture fitness equipment and diet products, or offer related services. If you’re an expert in productivity, you can […]

Event Planning Guidelines

1. Write Sales Copy – Who do you want to attend and what are the benefits to them? Write your sales copy, complete with attendee benefits. Don’t bother with cheesy testimonials from people you know. If you’ve held similar events in the past, you can include testimonials from actual attendees. Manufactured testimonials from your online […]

Converting Site Visitors into Buyers

Once you have your website up and running and a shopping cart system in place, the next step is to make sure your website does its job.  Here are some tips to get your sales cranking: Make it easy for visitors to find your products and services. Easy site navigation is important, so make sure […]

The Lies Facebook Tells its Small Business Users and What You Can Do About it

Facebook recently posted an article entitled “Organic Reach on Facebook: Your Questions Answered,” and it made my blood boil. (Disclaimer: I rarely ever write negative articles about companies or products. I believe in the old adage: If you can’t say something nice, don’t say anything at all. But I feel strongly that this issue warrants […]

Promoting Your Event

If you want people to attend your event, you need to invite them—and then remind them repeatedly. You should begin promoting well in advance—ideally at least 60 days ahead of time (though 30 days can work if you’re aggressive with promotion). Of course, you still have to ask for the sale, and providing some incentive […]

7 Important SEO Strategies

Following are 7 strategies to incorporate into your SEO plans. Headline Tags  One important factor in featuring the keywords that are central on your web pages is the use of headline tags. A headline is denoted on a web page with basic HTML code: <h1>, <h2>, <h3>, etc.  These tags not only affect the formatting […]
  • Interviews - Entrepreneurs & Authors

  • Hope Katz Gibbs

    Hope Katz Gibbs, Author of PR Rules: The Playbook

    Book Title: PR Rules: The Playbook Website URL: www.PR-Rules.com Social Media Links: Twitter: beinkandescent Facebook: https://www.facebook.com/hopekatzgibbs LinkedIn: http://www.linkedin.com/in/hopekatzgibbs What is your book about? “PR Rules: The Playbook” is the entrepreneurs guide to supersizing your small business using our 8 Steps to PR Success. If you have ever tried your hand at promoting your business—either on your own, […]

  • Kevin Cahill

    Entrepreneur Interview: Kevin Cahill, Canadian Legacy Builder

    Business Name: Canadian Legacy Builder Website URL: www.canadianlegacybuilder.com Year Founded: 2004 Number of Employees: 3 What does your company do? Facilitating powerful communication in order to excite individuals to start the conversation about the power of philanthropy in their lives.  Everyone who is loved by someone leaves a legacy of some kind.  If the way […]

  • Priska Diaz

    Entrepreneur Interview: Priska Diaz, Bittylab

    Business Name: Bittylab Website URL: http://bittylab.com Year Founded: 2010 Number of Employees: 3 What does your company do? Bittylab®, LLC, is headquartered in New York City, NY and was founded in June of 2010 by mom and entrepreneur Priska Diaz. Bittylab was created with the mission of offering innovative products that raise the bar with […]

  • Elizabeth Kearney

    Elizabeth Kearney, Author of The Competitive Edge and The Four Generations

    Book Titles: The Competitive Edge and The Four Generations, the latest of 14 titles. Website URL: www.mikilipress.com What are your books about? The Competitive Edge – The steps and actions needed to start and build a business. The Four Generations – The background, influences, shaping, needs, and behaviors of the four generations currently in the […]

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  • Articles for Entrepreneurs

  • Carrie Greene

    How much should I charge? by Carrie Greene

    The theme of last week’s conversations with my clients was…pricing.  I was asked, how much should I charge?  What do I do with my clients in low level programs; I know they need more, what do I do?  I’m new to this, I don’t have enough experience to charge that much. And then the biggest […]

  • Lori Williams

    What Every Leader Should Consider by Lori Williams

    A company leader must make sure the right people are doing the right things. This requires both leadership skills and knowledge about the numerous business functions that exist within a company. Given their level of influence, they can build or destroy the company. Leaders have to respect the impact that their words and directions have […]

  • Carrie Greene

    Five Steps to Tell People What You do to Increase Revenue by Carrie Greene

    I got a hug from the person checking my luggage in for a flight. My bag was 3 pounds overweight. I was given two choices. I could remove a few things or pay $75. I had a few copies of my book right on top. I pulled them out and put them on the counter. […]

  • Gaurav Rai

    Tips to Reduce Average Handle Time by Gaurav Rai

    Average Handle Time (AHT) focuses on shortening the length of agent-customer calls with an aim to enhance the quality of interactions. Since customer loyalty holds maximum value for a call center, reducing AHT is one sure way of improving overall center performance. One of the most common metrics used for quality monitoring in call centers […]

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  • Business Growth Strategies Blog by Stephanie Chandler

  • how to get corporate sponsors

    How to Get Corporate Sponsors

    The real key is finding companies that want to reach the same audience as you, and then offer them options for working together. For example, if you’re a fitness expert, you can pursue relationships with companies that manufacture fitness equipment and diet products, or offer related services. If you’re an expert in productivity, you can […]

  • event planning guidelines

    Event Planning Guidelines

    1. Write Sales Copy – Who do you want to attend and what are the benefits to them? Write your sales copy, complete with attendee benefits. Don’t bother with cheesy testimonials from people you know. If you’ve held similar events in the past, you can include testimonials from actual attendees. Manufactured testimonials from your online […]

  • Converting Site Visitors into Buyers

    Converting Site Visitors into Buyers

    Once you have your website up and running and a shopping cart system in place, the next step is to make sure your website does its job.  Here are some tips to get your sales cranking: Make it easy for visitors to find your products and services. Easy site navigation is important, so make sure […]

  • Facebook Likes about EdgeRank and Organic Reach on Pages

    The Lies Facebook Tells its Small Business Users and What You Can Do About it

    Facebook recently posted an article entitled “Organic Reach on Facebook: Your Questions Answered,” and it made my blood boil. (Disclaimer: I rarely ever write negative articles about companies or products. I believe in the old adage: If you can’t say something nice, don’t say anything at all. But I feel strongly that this issue warrants […]

  • More from Business Growth Strategies Blog by Stephanie Chandler
  • Small Business Marketing

  • Social Media Cheat Sheet

    Quick and Easy Social Media Cheat Sheet

    Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own […]

  • Understanding Social Proof and How it Can Work for Your Business

    Understanding Social Proof and How it Can Work for Your Business

    The term “social proof” has gained popularity in recent years, but it’s really just a fancy phrase for “testimonials.” However, people often underestimate the power of social proof. It’s a way of providing evidence that other people like your products or services, and this is far more important than you might realize. As consumers we […]

  • 7 Essential Steps to Build an Online Presence for Your Business

    7 Essential Steps to Build an Online Presence for Your Business

    I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can […]

  • 20 Ways to Generate Blog Content Without Writing it Yourself

    20 Ways to Generate Blog Content Without Writing it Yourself

    For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, […]

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