What NOT to Share on Social Media

Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]

Make Your Collateral Worth Keeping

In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

How to Increase Revenue and Get Your Freedom Back By Outsourcing to the Right People

Many business owners have type-A personalities, and I’m no exception. We want to be in control of everything, all the time. Worse, we think nobody else can do it as well as we do. Unfortunately, this kind of thinking chains you to your business and imposes a ceiling on your revenue growth. The other big […]

Engage on Other Blogs

Search for blogs that reach your target audience and get involved. When you post a comment on another blog, you have a chance to get visibility with that blog’s readers. I posted a comment on a Wall Street Journal article about publishing and received more than 100 visits to my website as a result. It […]

Study Companies in Your Industry that Are Successful

You don’t have to contact competitors to learn from them. You can also sit back and study what they’re doing. You can learn a lot simply from visiting websites or reading marketing collateral. Study their services, how they position themselves, and what you like and don’t like about how they’re doing business. Also pay attention […]

How to Get Corporate Sponsors

The real key is finding companies that want to reach the same audience as you, and then offer them options for working together. For example, if you’re a fitness expert, you can pursue relationships with companies that manufacture fitness equipment and diet products, or offer related services. If you’re an expert in productivity, you can […]
  • Interviews - Entrepreneurs & Authors

  • Dan Barton

    ​Dan Barton, Author of Stop Your Bitchin’ and Start Making Real Money: The Honest Truth of What It Takes to Succeed in the Pet Industry

    Book Titles: Stop Your Bitchin’ and Start Making Real Money: The Honest Truth of What It Takes to Succeed in the Pet Industry & Stop Your Bitchin’ and Start Marketing (second book due out later this year) Website URL: danjbarton.com Social Media Links: Facebook: https://www.facebook.com/thepetbusinesscoach LinkedIn: www.linkedin.com/pub/dan-barton/4a/a1b/89b What is your book about? Stop Your Bitchin’ is all about […]

  • Nick Winkler

    Nick Winkler, Author of Break Out of PR Prison

    Book Title: Break Out of PR Prison Website URL: www.thewinklergroup.net Social Media Links: Twitter: @TheWinklerGroup LinkedIn: www.linkedin.com/pub/nick-winkler/93/6a9/8/ What is your book about? Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis, shows organizations how to disrupt the storytelling process, vaccinate their reputations against crises, and measurably reduce their cost […]

  • Baker Dan

    Entrepreneur Interview: Baker Dan, Baker Dan, LLC.

    Business Name: Baker Dan, LLC. Website URL: www.bakerdan.com Social Media Links: Facebook:  https://www.facebook.com/BakerDan1?ref=hl Twitter:  https://twitter.com/@BakerDan3 Linkedin:  http://www.linkedin.com/pub/baker-dan/47/252/a03 Year Founded: 2006 Business Partners: Baker Dan Number of Employees: 1 What does your company do? Publishing books and instructing Alternative Cooking & Baking.  The company’s goal is to help people with food restrictions fight inflammation stemming from […]

  • Ian Wile

    Entrepreneur Interview: Ian Wile, Little Creek Oyster Farm

    Business Name: Little Creek Oyster Farm Website URL: www.northforkoysters.com Year Founded: 2011 Number of Employees: 2 Full Time, fluctuates seasonally What does your company do? We grow premium oysters in New York’s Peconic Bay on the east end of Long Island. Was there a specific turning point when you realized your business was moving to […]

  • More from Interviews - Entrepreneurs & Authors
  • Business Growth Strategies Blog by Stephanie Chandler

  • What not to share on social media

    What NOT to Share on Social Media

    Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]

  • Make Your Collateral Worth Keeping

    Make Your Collateral Worth Keeping

    In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

  • Increase revenue and get your freedom back by outsourcing

    How to Increase Revenue and Get Your Freedom Back By Outsourcing to the Right People

    Many business owners have type-A personalities, and I’m no exception. We want to be in control of everything, all the time. Worse, we think nobody else can do it as well as we do. Unfortunately, this kind of thinking chains you to your business and imposes a ceiling on your revenue growth. The other big […]

  • Engage on other blogs

    Engage on Other Blogs

    Search for blogs that reach your target audience and get involved. When you post a comment on another blog, you have a chance to get visibility with that blog’s readers. I posted a comment on a Wall Street Journal article about publishing and received more than 100 visits to my website as a result. It […]

  • More from Business Growth Strategies Blog by Stephanie Chandler
  • Small Business Marketing

  • Social Media Cheat Sheet

    Quick and Easy Social Media Cheat Sheet

    Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own […]

  • Understanding Social Proof and How it Can Work for Your Business

    Understanding Social Proof and How it Can Work for Your Business

    The term “social proof” has gained popularity in recent years, but it’s really just a fancy phrase for “testimonials.” However, people often underestimate the power of social proof. It’s a way of providing evidence that other people like your products or services, and this is far more important than you might realize. As consumers we […]

  • 7 Essential Steps to Build an Online Presence for Your Business

    7 Essential Steps to Build an Online Presence for Your Business

    I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can […]

  • 20 Ways to Generate Blog Content Without Writing it Yourself

    20 Ways to Generate Blog Content Without Writing it Yourself

    For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, […]

  • More from Small Business Marketing