6 Questions to Help Identify Your Niche Focus

If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

Benefits of Choosing a Niche

Everything about marketing comes down to the audience—your target audience. And the audience is different for every business. Once you identify your audience, every marketing decision you make becomes easier because you can gather data to help you find that audience and you can begin building your service offerings and your marketing campaigns around their […]

What NOT to Share on Social Media

Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]

Make Your Collateral Worth Keeping

In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

How to Increase Revenue and Get Your Freedom Back By Outsourcing to the Right People

Many business owners have type-A personalities, and I’m no exception. We want to be in control of everything, all the time. Worse, we think nobody else can do it as well as we do. Unfortunately, this kind of thinking chains you to your business and imposes a ceiling on your revenue growth. The other big […]

Engage on Other Blogs

Search for blogs that reach your target audience and get involved. When you post a comment on another blog, you have a chance to get visibility with that blog’s readers. I posted a comment on a Wall Street Journal article about publishing and received more than 100 visits to my website as a result. It […]
  • Interviews - Entrepreneurs & Authors

  • Jim Belosic

    Entrepreneur Interview: Jim Belosic, ShortStack

    Business Name: ShortStack Website URL: http://www.shortstack.com Year Founded: 2010 Number of Employees: 17 What does your company do? ShortStack is a self-service custom app design tool used to create custom apps for Facebook Pages, websites and mobile. The platform contains more than 40 widgets and applications where users can integrate fan-gates, contests, sweepstakes, RSS feeds, […]

  • Louise Garver

    Louise Garver, Author of Win Interviews! The Must-Have Game Plan

    Book Title: Win Interviews! The Must-Have Game Plan Website URL: www.careerdirectionsllc.com Social Media Links: Twitter: @LouiseGarver Facebook: www.facebook.com/Louise.Garver  and https://www.facebook.com/CareerDirectionsLLC LinkedIn: www.linkedin.com/in/louisegarver What is your book about? Win Interviews! The New Must-Have Game Plan helps job seekers understand how to prepare effectively for changing jobs today, what the new rules are, and how they can make them work […]

  • Tracy Gorham

    Entrepreneur Interview: Tracy Gorham, Cranium Cafe

    Business Name: Cranium Cafe Website URL: www.craniumcafe.com Year Founded: 2012 Business Partners: MarketStar Hero Partners SolutionStream Enrollment Builders Instructure Number of Employees: 8 What does your company do? The changing educational landscape leaves students disconnected and isolated. With online education rapidly growing, this results in depersonalization within courses. Student demographics have changed and the “traditional […]

  • Jeb Blount

    Entrepreneur Interview: Jeb Blount, Sales Gravy, Inc.

    Business Name: Sales Gravy, Inc. Website URL: http://www.salesgravy.com/ Year Founded: 2006 Business Partners: Carrie Martinez Number of Employees: 16 What does your company do? Sales Gravy is a global leader in sales enablement solutions including sales recruitment and staffing, sales on-boarding automation, custom sales training program development, and sales coaching. Sales Gravy’s flagship website, SalesGravy.com, […]

  • More from Interviews - Entrepreneurs & Authors
  • Articles for Entrepreneurs

  • Lori Williams

    Are you a Victim of Entrepreneurial Mis-Thinking? by Lori Williams

    During my consulting career, I have met with thousands of entrepreneurs. As a professor in the USC entrepreneurial department, I teach students how to determine if their concept is feasible. As a business advisor at the Small Business Develop Center, I work with entrepreneurs who are in the start-up phase. In my consulting practice, I […]

  • Eileen McDargh

    Six Essential Leadership Skills For Today’s Leader by Eileen McDargh

    As of July 2014, log on to Amazon and you’ll find 116,796 titles under the heading “Leadership”. But if you’re in too big of a hurry to read a book, open up the American Heritage Dictionary. A careful examination of the various definitions of “leader” presents a fascinating and brief explanation of great leadership. 1. […]

  • Liza Sichon

    Do you need a career coach? by Liza Sichon

    Are you stuck in your career? Working harder than ever but not moving up the ladder? It may be time for a career coach. “Why bother getting a career coach,” you may say. Here are three benefits: * A career coach can hold up the mirror and reflect back your problems, thoughts and ideas back […]

  • Carrie Greene

    Habits Are EASY To Break… At Least The Good Ones by Carrie Greene

    When people talk about productivity they often talk about routines or habits. “Professionals” tell us that it takes 21-repetitions of an action to form a habit.  This means that after twenty-one repetitions of an activity, it will be engrained into your mind and body so that you do it automatically.  Here’s what I wonder, once […]

  • More from Articles for Entrepreneurs
  • Business Growth Strategies Blog by Stephanie Chandler

  • Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

    6 Questions to Help Identify Your Niche Focus

    If you’re a selling to businesses (B2), choosing a niche will likely be a matter of targeting a specific industry or people within a specific industry. If you’re selling to consumers (B2C), different factors may be involved, such as who can afford your services, how old they are, where they live, or what they do […]

  • Benefits of Choosing Your Niche

    Benefits of Choosing a Niche

    Everything about marketing comes down to the audience—your target audience. And the audience is different for every business. Once you identify your audience, every marketing decision you make becomes easier because you can gather data to help you find that audience and you can begin building your service offerings and your marketing campaigns around their […]

  • What not to share on social media

    What NOT to Share on Social Media

    Information about when you’re heading out on vacation or other personal information that strangers could take advantage of. There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be […]

  • Make Your Collateral Worth Keeping

    Make Your Collateral Worth Keeping

    In the spirit of delivering information to your prospects and clients, consider how you can develop quick tips and print them on your marketing collateral. Instead of standard business cards, I use the folded-over version. Inside, you will find 10 tips called “The Rules of Engagement for Content Marketing.” These are handy suggestions that always […]

  • More from Business Growth Strategies Blog by Stephanie Chandler
  • Small Business Marketing

  • Social Media Cheat Sheet

    Quick and Easy Social Media Cheat Sheet

    Recently I was asked to give a short talk on social media with a local business group. Since I didn’t have a lot of time for a formal presentation, I put together a quick social media cheat sheet and opened it up for discussion. It was a great session! Here’s the summary for your own […]

  • Understanding Social Proof and How it Can Work for Your Business

    Understanding Social Proof and How it Can Work for Your Business

    The term “social proof” has gained popularity in recent years, but it’s really just a fancy phrase for “testimonials.” However, people often underestimate the power of social proof. It’s a way of providing evidence that other people like your products or services, and this is far more important than you might realize. As consumers we […]

  • 7 Essential Steps to Build an Online Presence for Your Business

    7 Essential Steps to Build an Online Presence for Your Business

    I’ve been speaking about the topic of online marketing for many years now, yet I still come across people every day who are struggling to put the pieces together. It can sound overwhelming to build a brand online, but it doesn’t have to be that way. Following are some important and effective steps you can […]

  • 20 Ways to Generate Blog Content Without Writing it Yourself

    20 Ways to Generate Blog Content Without Writing it Yourself

    For years I have been preaching the value of blogging for small business owners and anyone who wants to build an audience online. When you update a blog regularly (at least twice per week, though more is better), your website traffic should increase over time. Google gives higher priority to websites that update content frequently, […]

  • More from Small Business Marketing