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Ways to Market Content with Social Media: Share
Articles, Blogs, Videos and More to Grow Your Business
By Stephanie
Chandler
There is no denying that the
popularity of social media is increasing by the day. For
sites like Facebook, LinkedIn and Twitter (herein known
as “The Big Three”), the fastest growing demographic
consists of users 35 years and older. Though social
media was once considered a fad for kids, it has evolved
into a viable marketing opportunity for business.
For the casual user, social
media is a way to connect with friends and family. For
the business user, social media works by sharing
compelling content to capture the attention of your
target audience. When you do this well, you can count on
generating website traffic, client leads and even media
attention.
“The Big Three” revolve
around the concept of a status update. When you update
your status, everyone in your network can view what you
have to say. This is where the real opportunity lies.
Instead of updating your status to report what you’re
having for dinner or that it’s time to pick up your
kids, share interesting content and watch the magic of
social media unfold.
Type of Content to Share
on Social Media Channels
1. Your new blog posts
2. Someone else’s blog post
3. An article you’ve written
4. An article from somewhere
else
5. A video demonstration
6. A funny or controversial
video
7. Before and after photos
of work you’ve done
8. Humorous or inspiring
photos
9. Client success
stories/case studies
10. Free ebook
11. Special report
12. White paper
13. Upcoming event
announcement
14. Live reports from an
event you are currently attending
15. Book
reviews/recommendations
16. Recommended products
17. Recommended services
18. Tips for doing something
better
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